Christi Degen takes over the lead at Marketing Reutte GmbH

Christi Degen takes over the lead at Marketing Reutte GmbH

The municipality of Reutte and the associated tourism association bundled their strength and launched Marketing Reutte GmbH. This cooperation aims to strengthen the marketing and identification of the region. Cologne -based Christi Degen (60) has taken over the management of the company since December 1, 2024 and has valuable experience in the areas of marketing and brand development. The decision to appoint Degen into this role is made in a context in which strong, uniform marketing is important for the region.

Christi Degen, the new managing director, has already proven in the past that she has the ability to successfully implement various marketing strategies. In her new position, she will play a crucial role in the realignment of tourism in Reutte. It is of great importance that the region is developing a clear and appealing profile in order to remain attractive in competition with other travel destinations.

background of the restructuring

The establishment of Marketing Reutte GmbH follows the realization that a joint approach is necessary to effectively use the region's tourist and economic potential. In the past, the municipality and tourism association had tried to do marketing activities, which often led to inefficient results. The merger is now to create a synergy effect that makes it possible to better use resources and to present a stronger voice to the outside.

The marketing strategies that will implement the Degen aim to highlight the unique features and attractions of the region. This includes not only the natural beauty of the environment, but also the cultural and historical aspects that Reutte make an interesting goal for tourists. With innovative ideas and fresh wind, the new managing director will work to position Reutte as a first -class destination in the Alpine region.

The time of this restructuring is particularly relevant because the industry recovers the effects of pandemic and a strong marketing concept is decisive to attract tourists. Degen and her team at the top will aim to present the region in such a way that it wins again and can assert itself against other holiday destinations.

In order to learn further details about the previous initiatives and future plans from Marketing Reutte GmbH, we refer to the comprehensive information that by www.tt.com are provided.