Ski World Cup in Saalbach: Record range and medals for the team!

Ski World Cup in Saalbach: Record range and medals for the team!

Saalbach, Österreich - The Ski-Austria team celebrated an impressive success at the Alpine Ski World Cup in Saalbach! On February 8, 2025, the women's departure with Mirjam Puchner, who won the silver medal, attracted up to 1.168 million viewers. This record range marks the highest switch-on rate for a women's World Cup departure since 2019 and achieved a market share of an incredible 75 percent via ORF 1. This shows that the enthusiasm for winter sports competition is unbroken, especially among the younger spectators between the ages of 12 and 29, where 87 percent were recorded in terms of market share.

record values for ORF

The success of the ski competition is also reflected in the general switch-on rates of the ORF station group. In January 2025, ORF reached a market share of 40.6 percent, which has been the best value in 15 years. The number of spectators was significantly increased by numerous spectacular transmissions such as those from Kitzbühel and Schladming as well as by popular formats such as the "New Year's Concert" and current political reporting, such as orf.at . ORF 1 has achieved the best value since 2014 with a 14.9 percent market share in the 12+ age group, while ORF 2 has reached the highest January since 2012.

Another remarkable point is the increase in streaming use, which, according to ORF's latest figures, rose to record values in January 2025. A total of fabulous 19.5 million net views and 122 million video starts were achieved, which proves that the online audience is an increasingly important part of the viewer base. These enormous figures show that the fascination for winter sports and entertainment formats such as "Bergdoktor" and "Landkrimi" is strongly anchored in the entire Austrian TV landscape.