Innsbruck's Inn-Taler: Five years of digital vouchers for the region

Innsbruck's Inn-Taler: Five years of digital vouchers for the region

The digital shopping voucher Inn-Taler celebrates its fifth anniversary with impressive figures: sales of around 1.5 million euros, around 100 partner companies and more than 200 corporate customers per year. This hit rate speaks for the popularity of the Inn Taler, which enables customers to shop in Innsbruck in a simple and safe way.

Innsbruck itself offers a variety of shops that accept the Inn Taler. From pharmacies to fashion shops such as Betty Barclays to sports shops that are located on Maria-Theresien-Strasse, there is a wide range of acceptance points. Gastronomy is particularly noteworthy: city-famous locations such as the Asia-Restaurant Oums or the Hard Rock Cafe are part of the network.

The return rate

One of the most impressive aspects of the Inn Taler is the high return rate of 64 percent. Patrick Pixner, managing director of Inn-Taler-GmbH, emphasizes that this number is exceptionally high compared to other vouchers. This means that a large part of the Inn Taler issued flows back into the hands of the Innsbruck partner companies, which strengthens the purchasing power in the region.

The popularity is particularly evident in the run -up to Christmas: almost 60 percent of the annual volume are sold in the last two months of the year. Michael Perger, chairman of the Innsbruck Center Association, is optimistic and emphasizes that many Tyrolean companies are actively working on maintaining regional added value.

This is how the Inn Taler

The Inn Taler is not only available as a gift card, but also as an app on the smartphone. By using QR codes, this modern form offers a falsificial alternative to conventional vouchers. The operation is uncomplicated: the voucher can easily be charged via the app and used when paying by scanning the QR code.

For more information on the Inn Taler and its functionality, the website inn-taler.tirol a useful point of contact.

The future of the Inn Taler looks promising. With continuous growth and the active support of local businesses, the Inn-Taler could continue to establish itself in Innsbruck and enrich shopping in the city.