Thomas Hertkorn returns: A&O hostels relies on AI in marketing!

Thomas Hertkorn returns: A&O hostels relies on AI in marketing!

a&o Hostels, Deutschland - On May 20, 2025, the A&O hostels announced that Thomas Hertkorn will take over the position of the Head of online marketing. After a five -year absence, Hertkorn, who already worked for the company between 2017 and 2020, returns to his former role. Phillip Winter, the CMO of A&O, highlights Hertkorn's extensive expertise in innovation and measurability, which will be decisive for the upcoming changes in the digital marketing strategy. The goals are clear: improvements in the digital marketing strategy and the use of intelligent systems to achieve better results.

With over 15 years of experience in digital marketing, both on the agency side and in companies, Hertkorn will redefine the strategic orientation. He started his career at the Berlin digital agency Peak Ace and most recently worked as Head of Sales and Lead Ai Innovations. At A&O Hostels, he plans to focus on optimized guest experiences, efficiency increase and sustainable services. Last year the company welcomed almost three million guests and successfully implemented new technologies such as mobile booking routes and AI-based customer care.

The role of artificial intelligence

Hertkorn sees a central success factor for the future digital strategy of A&O in the artificial intelligence (AI). AI will help create personalized content that is better tailored to the needs of the guests. Since the targeting options for Google Ads are limited, the need for new, data-based metrics to optimize marketing measures is particularly pressing. [adesso.de] (https://www.adesso.de/de/news/blog/kuenstliche-intelligenz-entlang-der-customer-journey-ein-zeitalt-der-der-der-der-der-der-der-der- der JSP) indicates that KI revolutionary effects on marketing by increasing the efficiency of internal processes and customer interaction improved. Automated systems enable dynamic adjustment of marketing campaigns and offer the potential to make predictions about customer behavior and needs.

The need to strategically use AI technologies is not only important in the context of A&O hostels. Kathrinlandsdorfer.com emphasizes that one of the central marketing trends in 2025 are increasing automation and data-based decision making. Personalization is a crucial success factor that must be implemented along the entire customer journey. This gives companies the opportunity to offer relevant and appealing content and thus increase the engagement rate.

sustainability and innovative approaches

Another focus on A&O will be on sustainable business models. The industry is increasingly exposed to pressure to show social and ecological responsibility. Sustainability is now an integral part of modern brand strategies and plays an important role in the binding of customers who are increasingly emphasizing such aspects.

The expansion and personalization of the A&O club to address regular guests also reflects this trend. The competitiveness in 2025 will depend significantly on the ability to recognize and implement technological developments. The marketing of A&O Hostels is not only modernized by the strategic use of AI and sustainable approaches, but also for the future.