After 20 years, Sutterluty stops the benefit card: what now?

After 20 years, Sutterluty stops the benefit card: what now?

Sutterluty, Österreich - The Sutterlüty benefit card, an integral part of customer loyalty strategies in Austrian retail, will be discontinued after 20 years. Managing Director Florian Sutterlüty regrets the step that has not been easy. The decision was made to further develop the company and adapt to the changing market needs, reports Kosmo .

The advantage card was popular with around 120,000 users and offered you the opportunity to collect points and benefit from special offers and regional actions. It stood for regional connection, trust and appreciation, which made it an important part of the company. Daniel Drechsel, the second managing director, emphasizes the importance of customer loyalty and thanks for the loyalty of the customers and the participation of the program.

sign of life up to the abolition

Customers have the opportunity to continue to collect points by June 30, 2025. Already accumulated credit remains valid and can be redeemed. From July 2025, special “B’sundrig special campaigns” will be offered to accompany the transition. These information measures are communicated via various channels such as rural markets, leaflets, online and also personally, supplements sutterlüty .

The advantage card is set in a context in which customer loyalty is becoming increasingly important. According to studies, such as "https://blog.hubspot.de/service/kundenbindungsprogramm"> hubspot are summarized, companies that invest in customer loyalty programs often have more cost -efficient business models than those that only focus on the extraction of new customers. Collecting points is one of the most common strategies that numerous retailers use in Austria to promote the loyalty of their customers.

The new strategy of Sutterlüty will continue to develop in order to meet the changing needs of buyers and thus increase the attractiveness of the company. In this sense, appreciation for customers remains a central element of corporate philosophy.