Sutterlüty: End of the customer card after 20 years - what now?

Sutterlüty: End of the customer card after 20 years - what now?

The retail chain Sutterlüty has made the decision to set the benefit card after 20 years, which marks the end of an established customer loyalty program. According to vienna.at the card was widespread and offered the customer in Vorarlberg and also numerous advantages, discounts and exclusive offers. This measure not only represents a change for loyal customers, but also raises the question of how the company would like to strengthen customer loyalty in the future.

Managing Director Florian Sutterlüty explained that the decision was not easy because the benefit card for regional connection, trust and appreciation is. Customers can continue to use their collected points by June 30, 2025 before the program is finally ended. Points already collected remain valid and can still be redeemed. From July 2025, the company plans to offer special special campaigns to appreciate its customers. This was also confirmed in an overview of the official Sutterlüty-Website

future steps and customer loyalty

The switch to new customer loyalty campaigns will affect customers, and Sutterlüty wants to make sure that customers will be informed about the next steps in good time. Various communication channels are to be used for this, including rural markets, leaflets as well as digital and personal information. Daniel Drechsel, another managing director of Sutterlüty, thanked customers and regional partners for the participation and use of the benefit card.

Customer loyalty remains a central topic in retail, as is an article by SmartStore.com. Effective customer loyalty programs create emotional ties to the brand and are crucial for long -term success. The company has to find innovative ways to win and bind customers, while at the same time it should be ensured that maintaining existing customer relationships is significantly more cost -effective than the acquisition of new customers.

The future of customer loyalty strategies

at a time when retail is constantly evolving, Sutterlüty offers its customers the opportunity to continue to benefit from individual solutions in the future. Strategies such as creatively designed loyalty premiums and responsible use of customer data could be decisive in order to increase commitment and loyalty. The coming months will show how Sutterlüty will master these challenges and redesign customer loyalty.