Schladming-Dachstein: All-year destination for sports and enjoyment

Schladming-Dachstein: All-year destination for sports and enjoyment

The Schladming-Dachstein region recently took a crucial step to establish itself as a year-round destination. As part of the ninth tourism dialogue, a new strategy was presented that defines sport, entertainment and culinary deliberation as central pillars. The aim is to lure tourists to the region for about 300 days a year.

With around 3.9 million overnight stays annually, Schladming-Dachstein is already one of the five most important tourism regions in Austria. Those responsible have recognized that the future of tourism can not only be limited to traditional summer and winter months. Under the motto "Next Level", the participants were introduced to new subject areas that are intended to sharpen the tourist orientation of the region.

strategic course for the future

As TVB chairman Andreas Keinprecht explains, the strategy paper includes essential principles that will determine the region's course in the future. This includes a strong commitment to a regionally shaped and quality tourism, which has offers all year round for all four seasons. In addition, special attention is paid to the orientation of high -class events that focus on both sporty and entertaining aspects.

Astrid Stharnig-Staudinger from Austria advertising emphasizes how important culinary offers are for the region. She finds that culinary guests are often willing to spend more money than those who are only planning a stay for hiking or skiing.

hiking becomes a trend sport

A survey from Germany shows that hiking tourism gains popularity. For many Germans, the main reason for a stay in Austria is to use the breathtaking hiking trails. Interestingly, the perception of the winter vacation has changed, whereby winter hiking is coming and for the first time ranging just behind the classic skiing. Hubert Siller, former head of MCI Tourism in Innsbruck, reports on this change and the associated decline in the popularity of skiing, especially for younger vacationers.

At this point it becomes clear that the Schladming-Dachstein region is aligning its strategy to the changed wishes of vacationers. The culinary focus and the diverse offers should mean that the region remains attractive not only for winter athletes, but also for hikers and connoisseurs.

In addition, those responsible benefit from the increased demand for outdoor activities that are favored by climate change. The cooler temperature and the high security situation in the Alpine region are two factors that make Schladming roofing stone attractive for tourists.

For more information on this exciting development and the new tourist strategies in the region there is a detailed report on www.meinbezirk.at .