Election posters in the test: Which campaign convinces in Styria?

Election posters in the test: Which campaign convinces in Styria?

In Styria, the tension is at the peak shortly before the state election on November 24, 2024. Election posters have already been attached across the board in the cities and municipalities, which attracts the attention of the citizens. These posters are not only information means, but also a kind of art form - some bring the message over clearly and convincingly, while others are rather questionable. The students Hannah Wasserfaller, Anna Pilz and Janna Friedl from the FH JOANNEUM and Thomas Zenz from the agency "Doppelpunkt", which also belongs to the WKO specialist group, have dealt intensively with the different campaigns. Your goal: an assessment of the new design concepts.

Originally, the students considered an analysis of all posters necessary, so that they could evaluate the effectiveness and the aesthetic impression. Even if the NEOs were honored for the most coherent campaign, they have not managed to create the most striking posters compared to the FPÖ. This shows that the attention of voters does not always match the visual presence. A striking design can draw many looks, but the question remains whether it also captures the desired voices.

the comparison of the election campaigns

The evaluation emphasizes that not every striking poster design has its effect. The NEOS started with a well thought -out, clear message that many addressed. However, impressive designs can also quickly appear overloaded or communicate past the message. The founders of "colon" have found that the balance between an appealing design and a concise, understandable message is of crucial importance.

Another important criterion when choosing and evaluating the campaigns was the target group address. Politicians and designers have to wonder which voters they want to address and how they can present this visually. Election posters are often the first thing a vote sees from the candidates and they can significantly influence short -term decisions. It is therefore of great importance that the advertising materials are both visually appealing and in terms of content.

The developments in the election posters arouse great interest in the media and among the citizens. Many people wonder which campaigns have the best chances of success and whether the posters set up actually have a sustainable effect on voters. We leave this decision to the judgment of the population, while the situation will continue to develop. For further information on the design and effect of election posters in Styria, www.kleinezeitung.at pointed out.