New era for the Bosco Bulls: Medical technology meets basketball culture

New era for the Bosco Bulls: Medical technology meets basketball culture

Gerhard Horak, the Vice President of the Kapfenberg basketball players, gives an interesting insight into the current development of his club. After he himself was active as a player, he played a new role in the team: Together with Roberta Bosco, he established himself as the title sponsor of the team. This connection between basketball and coffee technology has attracted curiosity and raises some questions.

Horak, who signed a professional contract with the Aflenz Bears at the time in 1992, has felt connected to the club since its active time. After his career in the pharmaceutical industry, he gained a foothold in medical technology in 2007. His return as the main sponsor after three decades is a personal triumph for him, and he is enthusiastic about the current chance to further deepen the connection.

cooperation and sponsorship

The decision to start as a title sponsor was no coincidence. After the previous main sponsor had disappointed, a successor was quickly sought. Horak found that on his professional trips he met Roberta Bosco and from then on there was a partnership that not only benefits the club, but also promises new coffee technologies. With his company Amacord GmbH he plans to develop innovative coffee machines, whereby the basketball club acts as an advertising medium.

This remarkable connection between the world of medical technology and the art of coffee hews explains Horak with his love for Italian coffee culture. He says that his great -grandfather burned coffee as early as the 1920s. He also plans to create a more compact version of the popular Bosco coffee machines that are suitable for domestic use without losing quality.

future prospects and sporting strategies

When asked how long the sponsoring contract has been, Horak replies that this is designed for three years, but can also last longer if the conditions are correct. He is also actively involved in the team and supports trainers and players to achieve the best possible results.

Despite the challenges that the last season brought with it, Horak is confident that the team can do better with a well -coordinated mix of international and domestic players in the new season. He sees the need that each individual counts in the stands and that all fans are called up for support. "Basketball is a great sport", Horak sums it up and wants to motivate the audience to visit the games and promote sport because the league in Austria grows strongly and has great potential.

Studies show that basketball is one of the most operated sports worldwide, and Horak points out that Austria even became a European champion in 3 × 3 basketball. But media attention is in a strong contrast to the sporting performance. Horak criticizes that such successes are hardly considered on television.

Overall, Horak's commitment shows that he would like to have a major impact on the coming season not only as a sponsor, but also as an active supporter of the team. His message to the Kapfenberg fans is clear: "Come to the hall and experience the sport live. Basketball deserves to be seen and heard."