Sports reporting in change: What German fans really want!

Sports reporting in change: What German fans really want!

Vorarlberg, Österreich - The discussion about sports reporting in Germany has gained intensity in the past few months. Interested parties can rely on numerous information and offers provided by various media. The focus is on the live ticker, data centers and graphics, which are important not only for sports events, but also for political elections. The Austria Press Agentur (APA) offers extensive services, as well as the German press agency (dpa), which provides a wide range of live content.

The demand for sports reporting is great, as the use of widgets, videos and social media shows. Various embedded content, including Facebook and Instagram posts, as well as video recommendations from platforms such as Glomex and Vimeo, enrich the information offer. This versatile media use is reflected in the media consumption of the audience, especially as far as the preference for visual content is concerned.

sports reporting in change

The B4P trend study "Sports reporting in change", which was published on April 26, 2023, shows some interesting trends. Over 90% of Germans, specifically 91%, are enthusiastic about sports, and 84% are actively doing sports themselves. It is striking that men (82%) inform themselves more about sports in the media than women (64%). This indicates a possible need to make reporting in relation to the target groups.

A core result of the study is the increased interest in women's football, which was subjected to the European European Championship. In 15% of the respondents there is an increased interest. The most popular sports in the media are clearly defined: men's football, women's football, ski jumping and biathlon are at the top. In addition, eSport proves to be a growing phenomenon that inspires 32% of the survey participants, especially among young men.

The future of sports reporting

The results show that 67% of German sports fans attach great importance to live reporting. Older spectators from the age of 50 (73%) in particular prefer this type of presentation, while younger sports fans (under 30 years) place more emphasis on entertainment and personalization. Almost two thirds of the 16-29-year-olds now use paid sports streaming services.

The transformation of sports reporting is strongly influenced by these circumstances. While the population is ready to pay for Sporting content, a general discrepancy in the use of classic media and new digital formats is evident. For example, 43% of those surveyed have given to look through streaming offers, while only 10% are willing to subscribe to a paid service in the future. These trends are important indicators for the future orientation of media and reporting.

For further insights into the developments in sports reporting, a look at the B4P trend study that offers comprehensive analysis on the current trends and changes.