Sonnentor defies the crisis: herbs instead of crypto boom from Sprögnitz!

Sonnentor defies the crisis: herbs instead of crypto boom from Sprögnitz!

The organic company Sonnentor generated sales of 62 million euros in the past financial year, which corresponds to an increase in sales of over 4% compared to the previous year. Despite an international recession, the company, based in Sprögnitz, Zwettl, Lower Austria, is robust and future -oriented. It should be emphasized that the value creation at Sonnentor is promoted by appreciation and sustainable practices. The company's equity ratio is also over 80%, which is a solid financial basis.

with a warehouse of 13.5 million euros and a team of around 350 employees in Austria as well as 250 other employees in Romania and the Czech Republic, Sonnentor proves its international presence. The company plans to expand increasingly in Germany in the coming years, where new franchise locations are already in prospect. These expansion plans are part of a comprehensive growth strategy.

sustainability and innovation

An important focus is on the expansion of the location in Sprögnitz. A new logistics center will be built here by 2029, which is to relieve both the online shop and picking. These investments of 1.2 million euros remain in the company and flow directly into the further development of the infrastructure.

In addition, Sonnentor has established tea bag production in the Czech Republic, which now makes 20% of product sales. A sales increase of up to 10% is expected in this area for 2024. Since 2023, an adventure tour for tea bag production in Čejkovice has also been available, which brings customers closer to manufacturing.

customer proximity and product range

The range comprises around 900 products, including bestsellers such as the tea advent calendar and the non-alcoholic cocktail syrup "Wilde Lilli". In order to promote customer proximity even in stationary trade, Sonnentor has a new binding program, which "there is also a different club". This program is designed for both inpatient trade and for the online shop and is intended to further strengthen customer loyalty.

The current sales increases in inpatient trade are around 6%, while the online shop has a sales growth of around 8%. This means that Sonnentor not only shows impressive growth in the variety of products, but also in the sales strategy, which is particularly remarkable in these challenging times.

The company has again demonstrated that herbs and spices can act as crisis -proof investments. This applies not only in Austria, but also to the sister companies in the Czech Republic and Romania, which also have growth. The strength of Sonnentor shows that sustainable practices and a clear company vision are essential to remain successful in difficult times.

The debate about marking herbs and spices remains up to date. Consumers often criticize the inadequate labeling on pre -seasoned meat, where ingredients are often only vaguely declared as "herbs" and "spices". Food clarity demands that all ingredients in the list of ingredients are clearly listed in order to create transparency for people who suffer from intolerance or have specific allergies.

Overall, it shows that Sonnentor not only remains Steady in a time of uncertainty and change, but also sets the course for sustainable growth and development.

OE24 reports that the herbal and spice industry is not only stable, but also flourishes in crisis times. According to [ots] (https://www.ots.at/presseaus-sung/ots_20250604_ots0112/kraeuter-statt-krypto-krisenfestes-in-die future) Sonnentor proves that focusing on sustainable values ​​and local production is the right strategy. In addition, Food clarity calls for more clarity in the labeling of food to strengthen the trust of consumers.