In questo modo rimani legittimo e stressato per le newsletter!

In questo modo rimani legittimo e stressato per le newsletter!

In today's digital world, newsletters play an important role in the marketing of companies. They not only offer recipients, but also exclusive discounts and news. But if the added value is missing, these emails can quickly be perceived as annoying. According to the Brevo study, users often have the need to unscrew unwanted newsletters, which is a challenge for companies to comply with the GDPR requirements.

The sending of marketing emails is only allowed with the express consent of the recipients, as the General Data Protection Regulation (GDPR) prescribes. It is also necessary for companies to offer an easily accessible deregistration link in every newsletter. Missing options for deregistration can lead to legal problems and significantly impair customer satisfaction. Brevo reports that simple deregistration is not only important from a legal point of view, but also strategically advantageous for the company.

The importance of data protection

Compliance with the data protection guidelines is of central importance, especially for the shipping of newsletters. The GDPR, which came into force in 2018, stipulates that the consent of the recipients must be obtained before sending the emails. Rapidmail emphasizes that the so-called double opt-in procedure is recommended to ensure that consent can be proven. These measures protect the privacy of users and keep companies in the legal framework.

Another important point is data storage. Company is advised to choose server locations within the EU to avoid legal difficulties, such as when using services outside the EU. Data protection guidelines must be clearly communicated and it is essential to point out the data protection declaration when registering. Users also have the “right to be forgotten”, which means that their personal data must be deleted on request.

The simple way to deregister

The deregistration of newsletters should be as uncomplicated for the recipients as the registration. Brevo recommends that there should be a deregistration link in the email footer. This is often identified with formulations such as "unsubscribe". When deregistering, it may be necessary to re-enter the email address and possibly give feedback to improve the discharge process.

There are also various tools that can help users clean up their email inbox. Applications such as Cleanfox, Leave Me Alone and Clean Email offer functions to quickly cancel unwanted newsletters and even display statistics on CO2 savings. These tools make the process easier and contribute to the fact that recipients do not have to burden themselves with unwanted emails.

Finally, it can be said that compliance with data protection requirements and a transparent discounting process are decisive for the success in newsletter marketing. Companies are well advised not only to offer their recipients added value, but also the necessary transparency and control over their data. This contributes to a positive customer relationship in the long term.