Shock for chocolate fans: the Brickerl disappears forever!

Shock for chocolate fans: the Brickerl disappears forever!

In a sad news for chocolate lovers, the manufacturer Eskimo announced that the popular ice classic “Brickerl” will be removed from the range after more than 50 years. The decision was justified with a changed demand and lack of space in the chests. The “Brickerl” has been a fixture since 1973 and its end marks a change in the preferences of consumers.

The manufacturer, which is known for its traditional ice cream, has considered the step as necessary to adapt the range to the needs and wishes of the customers in the long term. The large packs of the “Brickerl” in spring 2024 have already been successively removed, now the individual product follows. Eskimo recommends the fans of chocolate ice to switch to alternatives such as “Nogger” or “Magnum”, which can also be found in the range.

background and trends

like Kleine Zeitung, this is underpinned by the “Brickerl” by the changes in the consumer structure. Since the conversion of the cocoa to certified cultivation in 2022, the brand has rely on sustainability. The types of chocolate and the procurement of raw materials are part of a larger trend in which consumers are increasingly emphasizing natural ingredients and the origin of the ingredients.

The ice cream industry has been dynamic in the past five years. According to Innova Market Insights, sales increased by 7 %, while the number of product launches has grown by 3 %. The trend towards increasing demand for milk -free and healthier ice variants is unmistakable, since consumers are increasingly looking for allergen -free, sugar -free and vegetarian options. In particular, the popularity of herbal nutrition among younger generations has caused companies such as Unilever to adapt their product lines and to develop new taste combinations.

future prospects of the industry

The ice cream market is expected to continue to grow, with Asian countries taking on a leading role in the share of new introductions. China already dominates sales in the ice market and represents an important region for future innovations. The rapid development in this area reflects the changed consumer preferences, whereby new flavors, sustainability and health awareness are in the foreground.

The attitude of the “Brickerl” is not only the end of an era, but also an indication of how the entire industry has to change in order to keep up with the wishes and requirements of the customers. Consumers who have been loyal to the “Brickerl” in the past could one day search for new tastes and brands to new favorite brands.