Shock for ice lovers: Eskimo finally kills the Brickerl!

Shock for ice lovers: Eskimo finally kills the Brickerl!

shock for ice fans: The traditional ice classic "Brickerl" by Eskimo is no longer sold. This message was announced on May 19, 2025. The company has announced the attitude of the popular chocolate ice cream on the stem and the product can no longer be found on the Eskimo website. As early as 2024, the large pack of the "Brickerl" was taken out of sale, and now the individual version follows.

The "Brickerl" has been part of the Eskimo range since 1973. It is a compact chocolate ice cream on the stem, enveloped by a delicious cocoa glaze. The decision to attend the attitude was justified by Eskimo with the limited place in the freezer and the changed preferences of the customers. According to the Kleine Zeitung tries to calm the Brickerl fans with other popular products such as Nogger and Magnum.

background of the incision

The switch to certified cocoa in 2022 shows the company's efforts to take into account ecological standards. The "Brickerl" has a long tradition with its predecessors, Bricks and Bricks since the 1960s. Many consumers nostalgically back to these classics, but the changing market conditions force manufacturers to adapt their ranges.

In view of the current developments in the ice cream market, there is a clear trend: The market for ice cream has recorded a 7% sales increase in the past five years, while the product launches have increased by 3%, as the innovamarket Insights report. Consumers increasingly prefer natural ingredients and have special preferences that provide companies with new challenges.

changes in consumer interest

Consumers increasingly include ethical and environmental aspects in their purchase decisions. Milk ice is the main part of the market, but the growing demand for milk -free alternatives and innovative flavors stimulate the product lines. In Asia, where 43% of the novelties were introduced in the ice area, companies have recognized special opportunities for innovation.

ice cream is not only valued on the basis of its taste, but also as a luxury food that is mostly consumed as a snack in the afternoon or evening. The preferred shops remain supermarkets and specialist shops. The trend is towards more beautiful, healthier ice products, the focus on reduced sugar shares, vegetable ingredients and sustainable ingredients.

The decision to take the "Brickerl" out of the range is not only a consideration of logistical conditions, but also reflects the change in consumer culture and product selection. With the closure of this chapter, Eskimo sets the course for a new era in ice production.