Billa hires house delivery: New concept in Vienna from December

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The Supermarket Chain Billa recently announced that from December 1, 2024, it will stop its Austria -wide house delivery outside the Vienna area. This decision comes after nine years and was made for economic reasons. While your own delivery will only take place in Vienna and in parts of Lower Austria and Burgenland, Billa will continue to rely on cooperation with delivery services.

With the two large camps in Vienna, Billa plans to reach around a third of customers in Austria. "The demand in e-commerce has not broken into the country, but it has not grown any further," said David Renker, the online boss of Billa. "We just don't see the same growth potential here as in Vienna." Despite the restrictions, the company wants to double online sales in the next three years. This strategy shows that Billa focuses on further services such as Click & Collect, where customers can collect their online orders in the branch.

New delivery area and perspectives

Billa will cover a new delivery area from December. This ranges from Mistelbach in the north to Wiener Neustadt in the south and from St. Pölten in the west to Bruck an der Leitha in the east. The hiring of the Austria -wide house delivery will also also have an impact on the deliverers who work for external companies. In large cities such as Vienna, Graz and Linz, however, Foodora can continue to be ordered. This service will also be available in Salzburg from November 26th.

Billa is heavily relating to online trading and already expanded its online shop in 2015. During the Covid 19 pandemic, the company experienced a boom in online business, but this trend has decreased with the normalization of the situation. The chain now pursues various approaches to stay competitive.

in Vienna is in competition with other providers such as Hofer and Interspar as well as emerging online food dealers such as Alfies and Gurkerl. The latter fight for customers' favor and try to win market shares. In comparison, the Tyrolean supermarket chain and the Upper Austrian local supplier Unimarkt announced that it would close your online shop for economic reasons.

The sales in Billa online trading in 2023 were 78 million euros. Despite the challenges in the online sector, the company sees it as "fatal" not to offer this sales channel. In the overall balance sheet, however, Billa had a gross total turnover of EUR 10.45 billion in 2023, which corresponds to an increase of 9.6 percent

Developments at Billa illustrate the challenges and opportunities in the rapidly changing food trade in Austria. The company tries to adapt to the new market conditions and at the same time focus on online business and innovative solutions to assert its position in the market. For more details on this topic and other background information, there is a look at the reporting of Volksblatt.at an.