Save the Brickerl! Thousands sign petition for cult ice cream

Save the Brickerl! Thousands sign petition for cult ice cream

The "Brickerl", an ice cream on the stem in Austria for decades, is removed from the range by its manufacturer Eskimo. This decision has caused a lot of resentment and disappointment with the fans in the past few days. The combination of chocolate coating and vanilla ice cream was a symbol of childhood for many and, thanks to its simplicity and affordability, introduced many to the world of delicacies for the first time. A popular product that is associated with good memories in many places will now leave the offer on the refrigerated shelf. Eskimo justifies the step with changes in demand and a limited place in the cooling chests of trade, which makes the regular adjustment of the range necessary to remain relevant.

After the production of the ice classic in 2024 has already been set in large packs, the complete deduction that has now been announced is a final measure. The nostalgia that arouses the "Brickerl" is also evident in the reaction of customers who express frustration and lack of understanding in social media. In an online petition that was launched, thousands of people have already entered to move Eskimo, rethink the decision and bring the Brickerl back in its original size and as a family pack. The petition is publicly visible and is aimed directly at the company.

nostalgia and sense of community

The decision to remove the "Brickerl" is not only a sales strategic measure, but also affects an emotional connection between consumers. The ice is considered part of the Austrian cuisine and often stands for childhood memories. This cultural importance is to be underlined by the petition, which serves as a sign of cohesion and appreciation of long -term loyalty to customers. Especially in times of economic uncertainty, nostalgia is considered a popular element in the food industry. Manufacturers use emotional flavors and memories in their marketing strategies to address consumers.

The balancing act between nostalgic products and the current nutritional trends is becoming increasingly challenging. While the "Brickerl" was known for its traditional tastes, vegetable frozen desserts are increasingly gaining on market shares. According to the latest trends in the ice cream branches, frozen desserts are on the rise on a plant -based basis, which support a sustainable and healthy diet. Ingredients such as avocado, coconut and various nuts develop into popular alternatives and meet the requirements of consumers who are increasingly attaching value to ethical aspects

The longing for nostalgic ice cream such as the "Brickerl" is put in an interesting context by the global trend of the vegetable ice cream. While 8 % of the new ice products were already vegetable in 2021, it becomes clear that the industry is faced with the challenge of combining old favorite products with new, contemporary alternatives. Whether Eskimo will react to the petition remains uncertain, but the effectiveness of consumers could also be decisive in this case.

The next time will show whether the love for the "Brickerl" is big enough to make those responsible to rethink and make the ice of a new generation accessible to lovers.