ORF ON celebrates the record year: Streaming revolution started in Austria!

ORF ON celebrates the record year: Streaming revolution started in Austria!

Österreich - On May 22, 2024, the Austrian streaming platform Orf on celebrated its first anniversary. In this context, ORF general director Roland Weißmann emphasized the remarkable success of the platform, which has established itself as the most used streaming service in Austria. ORF ON offers a wide range of over 1,000 programs with more than 13,500 episodes, which include over 200 films, 500 series sequences and 950 documentation and reports. In addition, the platform enables live streams of all four ORF TV channels and ORF Kids.

The offer from ORF ON also includes themed video collections, a section with a "must-see" content of domestic stars and around 170 special live streams from the areas of news and sport every month. In the first year, the platform was able to record record numbers for the video streams: with 436 million minutes of use per month, an increase of 40%and 95 million grossy (increase of 42%), users were invited to linger. The most successful month was January 2025, in which the platform generated 19.5 million net views and 580 million minutes of use.

digital transformation and future prospects

orf on plays a central role in the corporate strategy ORF 2030 and underlines the digital transformation of the entire ORF. Even if the ORF is in a savings course, the broadcaster consistently invests in future fields such as streaming. New technical developments, improved stability and a better user experience are continuously in progress. The service is available on around 30 technical platforms, including cable network operators and smart TV device manufacturers.

The media industry itself is in a profound change because traditional media concepts lose importance. According to a current Deloitte-Study Investing Streaming Dienst increasingly in the production and licensing of their own content and competing directly with traditional providers of TV- and video industry. Consumers expect relevant and attractive content when and where they want it, which changes consumer behavior sustainably.

Future scenarios for the industry

The uncertain future of the television and video industry is influenced by various factors. The question of whether platform giants such as Netflix, Amazon, Apple and Google dominate the market or whether a diverse ecosystem can develop in which traditional providers also play. The deloitte-Study examines various future scenarios and shows that digitization revolutionizes the production processes and the distribution of content. With the introduction of all-IP, flexible media consumption via fast fiber optic networks and 5G becomes the norm.

In addition, it is expected that artificial intelligence and analytics play an important role in the improvement of personalized recommendations for consumers. While video-on-demand gains in importance, linear television remains relevant, especially for live content. The pressure on traditional media companies could be reduced by more moderate regulation in the media sector, especially for online and mobile services. These developments appear crucial for the future of the industry and the design of the entire media consumption.