Ö3 starts big pride campaign-listeners shape the program with them!

Ö3 starts big pride campaign-listeners shape the program with them!

HITRADIO Ö3 awakens the attention of audience. This innovative campaign, which starts from next week, was developed by the advertising agency Obscura and looked after by the media agency Mediaplus. It will be visible on various platforms - including cinemas, digital screens, poster areas and for the first time on trams in Linz and Graz. The main motto of the campaign, "What do you want to?", Is all about interaction with the listeners who are invited to get your feedback on the website hitradiotest.at With this campaign,

Ö3 wants to focus more on the program content of the listeners. For this purpose, surveys on topics such as music preferences and desired content are carried out. As the Ö3 station boss Michael Pauser emphasizes, the broadcaster is proud of his market leadership and recognizes the importance of the listener feedback for targeted program design.

Versatile address of the target group

particularly emphasis is the humorous and emotional presentation of the campaign, which shows how Ö3 people bring together in Austria - regardless of their preferences, moods or musical preferences. The different subjects illustrate the connecting role of the transmitter and were deliberately designed with contrasts to emphasize the variety of Ö3. Christian Gstöttner, managing director of Obscura, highlights the Ö3 brand as exciting and market leading.

The advertising campaign is not only present in classic media, but also strongly anchored in the digital area. On social platforms such as Instagram, Facebook and YouTube, accompanying spots are broadcast to the campaign in order to achieve an even broader publicity effectiveness. Ö3 thus operates a broad target group that includes people of all ages and region.

Overall, the "Ö3-Stolz campaign" not only shows the commitment of Ö3 to strengthen its connection to audience, but also the will to further develop the program design through targeted interaction. This initiative is a clear step towards a radio culture rooted in the needs of the listeners.