AI in tourism: possibilities and limits at the workshop in Hagenberg

AI in tourism: possibilities and limits at the workshop in Hagenberg

An insightful workshop recently took place in Hagenberg, organized by the Mühlviertler Alm Freistadt tourism association. Under the leadership of tourism AI coach Manuela Machner, numerous representatives of tourism companies gathered to learn more about the possibilities of artificial intelligence (AI). The workshop offered both theoretical foundations and practical insights and attracted a lot of attention through lively discussions.

Participants had the opportunity to explore the fundamental concepts of AI. They learned how artificial intelligence works, how it “learns” and achieves results. It was also discussed what capabilities AI has and what its limitations are. An important part of the workshop was exploring the practical applications of AI, covering areas such as automatic text and speech generation as well as image editing and data analysis.

The role of AI in the tourism industry

The examples of how AI is already being used successfully in tourism businesses were particularly captivating. Participants learned what steps are necessary to implement AI technologies in their own companies. The aim of the workshop was to teach participants how different AI models work and how these technologies can help to relieve staff and optimize processes.

“We are thrilled by the great interest and active participation in the workshop,” reported Jasmin Pfeiffer, project manager for artificial intelligence at the tourism association. “It is impressive to see how diverse the possible uses of artificial intelligence are and how they can already be used in various areas, especially in tourism.” The knowledge gained should now be put into action in order to actively shape the future of tourism with the support of AI.

People remain the focus

Key trends and developments related to AI and tourism were also addressed during the workshop, including changes in travelers' search and booking behavior. Participants agreed that despite the advantages and opportunities that AI offers, the human element in the tourism sector remains irreplaceable. In a field that relies heavily on personal interaction and individual support, human skills and empathy continue to be of central importance, even in the age of artificial intelligence.

Overall, this workshop shows the efforts of the Mühlviertler Alm Freistadt tourism association to proactively deal with new technologies and use their potential for the industry. The exciting discussion opened up new perspectives for the participants and increased awareness of the opportunities that AI can offer. More information on this interesting topic is available can be found here.