Nutella gets new peanut variety: Revolution of the classics!

Nutella gets new peanut variety: Revolution of the classics!

Illinois, USA - ferrero has announced that it will bring a new flavor from Nutella to the market: Nutella with peanut taste. This innovative step comes after more than 60 years in which the classic product was successfully sold. Nutella Peanut combines the distinctive taste of the popular hazelnut nugat cream with roasted peanuts. However, the proven recipe of the original remains unchanged and still available, reports Kosmo .

The introduction of Nutella Peanut is a strategic step for Ferrero to strengthen its presence on the American market, where peanut products are traditionally popular. The market launch is planned for spring 2024, but initially the product will only be available in the USA. In Europe, consumers have to be patient until a later launch. Food dive and Ferrero invested $ 75 million to create the necessary production infrastructure in Illinois.

nut market in the upswing

The market for peanuts has become more important in the past two decades, with a remarkable increase in consumption during the Covid 19 pandemy. In 2022, peanuts made 65 percent of the total nut consumption in the United States, with each American consuming an average of around 8 pounds. This increasing demand is also promoted by the growing popularity of snacks and protein-rich foods, according to Mordor Intelligence .

Nutella Peanut should not compete with conventional peanut butter products, but rather represent an addition to the existing offer. Depending on the response from the consumer, Ferrero may plan to offer Nutella Peanut in other formats in the future.

ferrero has grown sharply in recent years. Sales in the United States rose by 3.4 percent in the 52 weeks until April 20, 2025. The company not only focused on Nutella and Ferrero Rocher, but also developed other products and carried out acquisitions to increase its market shares. The introduction of Nutella Peanut signals Ferrero's commitment to product innovation and growth, while the company also further strengthens its popular brands. Food dive also reports that new chocolate tables by Ferrero Rocher are to be presented.