Nintendo leads youth brand ranking: a record that inspires!

Nintendo leads youth brand ranking: a record that inspires!

Wien, Österreich - Vienna. The latest results of the Youngstar survey of the Austrian Gallup Institute on behalf of Goldbach Austria show that Nintendo climbed the top position as the most youthful brand in the fourth quarter of 2024. With a score of 67.8 points, Nintendo not only exceeded his previous record of 64.3 points from 2023, but also left behind the winning scores of previous years. Amazon follows in second place with 55.4 points, while MediaMarkt took third place with 49.2 points. Nintendo positions this remarkable result as a clear favorite for the Youngstar Year's winner Award 2025, such as medianet reported.

The strong brand presence plays a crucial role in these results. Nintendo achieves a remarkable brand awareness of 91 percent and is perceived by the target group as entertaining, youthful and funny. The company's current commercial emphasizes properties such as modernity and activity, which means that the brand can score particularly in young people. Amazon, on the other hand, shines with a 95 percent brand awareness and stands out due to its striking advertising due to high buying probabilities, which significantly strengthens brand formation. MediaMarkt is also modern and innovative; The brand was able to significantly increase its perception as a youth, as the survey illustrates.

Collect points at MediaMarkt

In addition, MediaMarkt surprises with an attractive point system that rewards buyers. Each purchase in the online shop generates five points per euro issued. A 10-euro coupon can be created from 10,000 points. Higher points stalls enable even more valuable coupons: 25,000 points correspond to 25 euros and 50,000 points even 50 euros. kuechenfibel.de explains the advantages of these points that can be achieved through loyal shopping at MediaMarkt. Such reward programs not only enjoy great popularity in regular customers, but also strengthen the bond with the brand itself.