Billa stops house delivery in a rural Lower Austria: What does that mean for customers?

Billa stops house delivery in a rural Lower Austria: What does that mean for customers?

From December 1, 2024, Billa will hire his house delivery in many rural areas of Lower Austria. The supermarket giant made this decision in response to economic considerations. While the demand for delivery services is increasing in urban areas such as Vienna, Billa does not see sufficient growth potential in rural regions to make the delivery of food profitable.

The measure primarily affects remote parts of Lower Austria. In the future, the delivery service will only be active in certain areas of Lower Austria and Burgenland. This new delivery area extends from Mistelbach in the north to Wiener Neustadt in the south and extends from St. Pölten in the west to Bruck an der Leitha in the east. For many customers in rural areas, this means that they have to fall back on alternatives such as Click & Collect. Here the purchases can be ordered online and then picked up on site.

episodes for external deliverers

The hiring of the house delivery will also have an impact on the external deliverers who were previously responsible for delivery to rural regions. Many of these deliverers work through third -party companies and are now faced with the need to reorient themselves. In many cases, this could lead to uncertainty because previous employment relationships are affected.

Billa plans to further expand the Click & Collect system with the restriction of the delivery service. By the end of the year, special pick-up stations and parking spaces are to be set up in all Billa-Plus branches in order to facilitate the collection of their online goods.

active role in online trading remains

Despite the reduction in house deliveries, Billa remains an essential player in online food trade. The supermarket chain states that it plans to double its online sales in the coming years. Even if the online trade is currently relatively low compared to the total turnover of Billa, the company wants to further strengthen its market position here.

If you want to learn more about the background of this decision, you can find the detailed information in a detailed article in www.meinbezirk.at read.