Opening of the new children's area in the Thermalbad Zurzach

Opening of the new children's area in the Thermalbad Zurzach

In the Aargau, an intensive competition among the four large thermal baths can be observed that vie for the favor of the bathers. It becomes clear that continuous investments are necessary to survive in the competition. This year the Thermalbad Zurzach relies on a comprehensive renovation that cost a considerable CHF 3.4 million. The newly designed children's zone, including an exciting 60 meter long water slide, is opened this week and is primarily intended to attract families.

The competition has been great since the Therme Baden was reopened three years ago. Dominik Keller, director of the Thermalbad Zurzach, emphasizes the importance of always staying up to date: "If something looks old or the water is not perfect, the guests notice it immediately." Such high expectations not only present the operators of challenges, but also lead to continuously putting money into the system.

high financial requirements

Markus Rudolf from the Schinznach Thermal bath describes the competition as a constant arms. "The trophy continues to hike. Now it is in Zurzach, previously it was in Baden after the opening in Fortysteven." This means that the operators have to always find new opportunities to make their facilities more attractive. The Thermalbad Zurzach has invested a total of over CHF 45 million in the infrastructure in the past 25 years, which is two to three million annually.

In addition, the new competition in Aargau also leads to a rethink among the guests. It is expected that the thermal baths always take current trends and wishes of the bathers into account. "We expected a loss of ten percent of customers," explains Keller, "ultimately it was only three to four percent that we had less. The modern design of Baden addresses new target groups." This illustrates the success of clever investments and adaptation to the needs of the guests.

The opening of the thermal bath in Baden brought a new dimension to the existing competition. However, this also includes considered price strategies. The example of the thermal bath in Schinznach shows that there is still a strong interest in the wellness offers despite increasing prices. For a deeper analysis of the situation and other details, interested parties can be reported on www.srf.ch read.