Change as an opportunity: farmers strengthen regional quality and community

Change as an opportunity: farmers strengthen regional quality and community

In Austria, two major events took place on January 14, 2025, which focused on innovation and cooperation in agriculture. At the largest network event of the agricultural and food industry, the AMA forum, over 1,000 participants, both on site in the Vienna Sea and online. Under the concise motto "Change as an opportunity", the focus was on current challenges and the promotion of joint efforts along the entire value chain. Agriculture Minister Norbert Tettschnig emphasized the relevance of controlled qualities and regional products, while Josef Moosbrugger, President of the Chamber of Agriculture, emphasized the need for more planning for investments in agriculture, so falstaff.com .

inspiring lectures and discussions

A central element of the AMA forum was the endeavor to change the change as a threat, but as an opportunity. Christina Mutenthaler-Sipek emphasized that despite increasing production costs, the community should remain optimistic and that the priority should be on regional offers. The dialogues between representatives from agriculture, trade and innovation dealt intensively with increasing consumer claims and the necessary adjustments to new framework conditions. In 2025, too, AMA marketing will focus on food quality, supported by diverse campaigns and that joint obligation to comply with quality standards-a promise to consumers.