After 20 years: Sutterlüty customer card affected, 120,000 customers angry!

After 20 years: Sutterlüty customer card affected, 120,000 customers angry!

Ländle, Österreich - The Sutterlüty customer card is gradually set in terms of about 120,000 people. This decision marks the end of a 20 -year program, in which customers could collect points and enjoy exclusive advantages. Managing Director Florian Sutterlüty emphasizes that the step has not been easy and the customer card was for regional connection, trust and appreciation. Points can be collected by June 30, 2025, while already collected points remain valid and can be redeemed. From July 2025, "B’sundrig special campaigns" should also motivate customers and make it easier to say goodbye. Customers: Interior is informed comprehensively and in good time about the next steps, both online and personally in the rural markets. Daniel Drechsel, managing director, thanks the customer: inside and regional partners for their loyalty and the help of the program.

background to the customer card

The Sutterlüty benefit card was integrated into the corporate strategy as a sign of appreciation and has fulfilled an important function in the customer loyalty concept for years. Sutterlüty is aware that customer loyalty is crucial for long -term success in retail. Innovative approaches are necessary to win and bind both existing and new customers. According to SmartStore.com, maintaining existing customer relationships is five times cheaper than the acquisition of new customers.

An effective customer loyalty program creates emotional connections to the brand and offers deeper insights into the buying behavior and the preferences of the customer: inside. Point -based systems, as implemented in the Sutterlüty customer card, are popular with customers because they offer incentives to participate. These mechanisms are not only a backbone of the binding strategies, but also a signal to customers that their loyalty is valued.

prospects for customer loyalty

With the setting of the customer card, Sutterlüty is working on new ideas and offers to ensure customer integration even after the end of the program. The challenges in customer loyalty, such as the need for a robust technological infrastructure and the address of diverse target groups, require extensive strategies. Companies have to concentrate on creative loyalty premiums, targeted customer segmentation and a mobile-first approach. These elements are of central importance on the way to a successful customer loyalty program for the future.

Overall, it can be seen that the decision to set the customer card is a turning point for Sutterlüty, which opens up new opportunities for customer acquisition and loyalty. With the right strategies and a clear focus on the needs of customers: the company remains well positioned in order to be successful in the coming years.