Meta invests billions in AI: Zuckerberg attacks the competition!

Meta invests billions in AI: Zuckerberg attacks the competition!

On May 1, 2025, Meta announced that this year would like to invest between $ 64 and $ 72 billion in data centers in data centers (up to 633.08 billion euros). This increase in the investment is a reaction to expected price increases by import duties and exceeds the prior estimate of $ 60 to $ 65 billion. CEO Mark Zuckerberg has ambitious plans to compete in the race for artificial intelligence (AI) against competitors such as Openai, Google and Xai.

Meta recently introduced an independent AI app in the USA, while most interactions with Meta AI run primarily via WhatsApp. The recent annual reports show that meta has increased sales by 16 percent to $ 42.3 billion in the last quarter, which exceeds the expectations of the analysts, which had predicted an average of $ 41.4 billion. The quarterly gain rose by remarkable 35 percent to $ 16.6 billion.

challenges and opportunities in the AI ​​sector

The Reality Labs division of Meta, however, also shows that the company faces challenges by recording an operational loss of $ 4.2 billion with sales of only $ 412 million. Zuckerberg puts great hopes for the newly developed Ray Ban glasses with camera and speaker, which should be equipped with AI functions and could offer a new dimension in the user experience.

In the current forecast, Meta expects sales between $ 42.5 and $ 45.5 billion for the current quarter, while analysts had an estimate of over $ 44 billion in the room. At the same time, CFO Susan Li admitted that the advertising revenues have decreased in particular from Asia, since Chinese online retailers invest less in advertising.

the importance of KI in company

A larger context for meta and similar companies is the increasing importance of AI in the business area. According to a report by Deloitte, companies should clearly define their requirements and goals in order to identify suitable AI technologies. The area of ​​application could range from product design to customer service to logistics.

The automation of processes by AI, for example through chatbots and digital assistants, can promote efficiency increases and sales growth. A thorough requirement analysis is important in order to evaluate the cost-benefit structure. In addition to the technological aspects, the willingness of employees is also a decisive factor. Companies should therefore invest in training courses and actively involve their employees in the AI ​​process.

A dialogical exchange with experts can reduce fears and develop the necessary specialist knowledge. Internal competitions and workshops also promote cooperation and experimenting what is essential for the successful use of AI technologies.

After the publication of the current business figures, the Meta share increased by five percent, which underlines the trust of investors in the company's AI strategy.