Magirus starts through: groundbreaking transformation plan for global growth!

Magirus starts through: groundbreaking transformation plan for global growth!

Ulm, Deutschland - On May 20, 2025, Magirus presented his comprehensive transformation plan, which aims to adapt to the changed market conditions and global growth potential. This strategy paper follows the successful takeover by the Mutares SE & Co. KGAA in January 2025, which separated Magirus from the Iveco Group and integrated as a new platform in the Automotive & Mobility Segment. According to Fireworld the company aims to achieve sales of over 750 million euros.

The transformation plan includes ten central points that focus the areas of internationalization, increasing efficiency and strengthening the product and service portfolio. The measures include international expansion to countries such as Switzerland, Spain, Poland and the VAE as well as the creation of a network of cost -effective production locations in Romania and Croatia. Magirus is therefore well positioned to meet the requirements of an increasingly globalized market.

growth strategy and innovation focus

A key factor for future growth is ongoing innovation in the field of turntable ladders and extinguishing vehicles. In addition, the further development of the specialized Magirus vehicle "Dragon" and the scaling of the production capacities are sought. The company plans to produce 350 turntable ladders every year and over 1,000 fire trucks. In addition, investments are made in an extended equipment portfolio in order to meet the changing requirements of the market and the service network in the roof room should be expanded.

: Magirus plans to reduce the emissions caused by production by 2030 to Netto zero by using energy -efficient technologies and renewable energies. Mutares confirmed his support for the Magirus brand and the clear growth path.

structural changes and leadership

connected to the transformation plan are also structural changes. On July 1, 2025, Thomas Hilse will switch to the supervisory board, while Fatmir Veselaj will act as the new CEO. These changes are part of a strategy to optimize the corporate structure through the reduction of operational expenses and the introduction of a platform organization that focuses on project processing and operational excellence.

The Magirus GmbH, founded in 1864, with its headquarters in Ulm, has established itself as an important provider of fire engineering and achieves annual sales of over 300 million euros. With around 1,300 employees at four locations in Germany, Italy, Austria and France, the company serves over 70 countries. The main customers are municipalities, public administrations, airports and industrial companies that can benefit from the strong brand and innovative technologies of Magirus, such as

In an constantly changing environment, it is essential for companies like Magirus to integrate modern technologies. In the training of firefighters, for example, virtual reality (VR) is increasingly used, which enables it to simulate realistic scenarios. The use of augmented reality (AR), on the other hand, can simplify maintenance work and support them by faithing instructions, which is of great benefit for both training and practical use, such as BASF describes.