LTB and Micky Mouse conquer the top of the youth magazines!

LTB and Micky Mouse conquer the top of the youth magazines!

Success across the board: The "Walt Disney Lustiges Paperback" (LTB) from Egmont Ehapa Media again achieved the highest sales in the field of youth and comic magazines in 2024. With an impressive turnover of 11.64 million euros, the LTB was able to defend its top position in press sales and enter the top 100 of the highest sales magazines, as in the latest report by OTS . On February 25, 2025, the portfolio was supplemented with a new "LTB Space" mini series, in which Donald Duck and his friends go to intergalactic adventures.

The equally popular title "Micky Maus" also cut off a lot with sales of 5.66 million euros and took third place in the youth and comic segment. Compared to the previous year, this cult title was able to increase its sales by 11 % and shine both in sales and in growth in the top 100 of the public magazines. Jörg Risken, publishing Director Magazines at Egmont Ehapa Media, expressed enthusiastic about the positive developments of both series and emphasizes the production quality and close cooperation with trading partners.

global bestseller among the franchises

In another exciting context, the most sales -strong franchises were viewed globally. According to a comprehensive overview, the Pokémon franchise with estimated income of $ 98.9 billion is undisputed at the top, followed by "Mickey Mouse & Friends", which is in second place with $ 61.2 billion, such as wikipedia documented. These enormous sales illustrate the constant popularity of the Disney characters and further strengthen the brand in a highly competitive market.