Lidl lowers prices for fresh meat: 10% discount for all customers!
Lidl lowers prices for fresh meat: 10% discount for all customers!
Österreich - On June 2, 2025, Lidl Austria announced a comprehensive price reduction for fresh meat products, which means saving 10 percent for over 50 items for customers. This measure follows the reduction in VAT on beef and pork, which applies to the entire month of June. Lidl has reduced the prices of over 550 items since January 2025 to relieve the households in times of increasing living costs. The reductions affect both the standard range and special action articles, and the price advantages are passed on according to Kosmo without loss of quality or the margins of the suppliers.
In a further step, Lidl Austria emphasized that the company pays 100 percent costs of the price reductions themselves and that they are not at the expense of suppliers or product quality. The Society for Consumer Studies (ÖGVS) also recognized Lidl as a "best food dealer" and number 1 for "price-performance". These honors underline the company's commitment to offer its customers first -class quality at competitive prices.
sustainability in focus
lidl Austria is also committed to sustainability. The company runs over 250 branches and employs around 5,800 people. The range includes over 2,200 items, many of them AMA certified or in organic quality. According to information from the Federal Environment Agency, Lidl is also involved in areas such as energy efficiency and the reduction of food waste. Initiatives such as the "Save Mich Box" are part of the strategy to use excess foods.
In addition, Lidl has implemented measures to reduce plastic and to promote recycling in its branches. The use of green electricity and photovoltaic systems is part of the company plan to significantly reduce CO2 emissions.
extended measures and product selection
In addition to the current price reductions on fresh meat, the company has also carried out price reductions for important foods such as butter, oils and coffee. Such steps are part of an extensive strategy that takes into account both economic and ecological aspects. The price policy measures in combination with a continued focus on sustainability give customers the feeling of not only saving money with their purchase, but also having a positive impact on the environment.
The current developments show how Lidl Austria reacts to the needs of customers by focusing on both quality and sustainability and thus responding to increasing expectations of companies in food retail. The company is still in competition among the leading food dealers and strives to meet the standards of sustainability that were assessed in a recent study by various environmental indicators.
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