AI revolutionizes media: opportunities and challenges in journalism!

AI revolutionizes media: opportunities and challenges in journalism!

Österreich - The media industry is facing a profound change that is largely shaped by the integration of artificial intelligence (AI). According to a survey carried out on behalf of the APA, two thirds of the media employees already use AI tools in their everyday work. APA CEO Clemens Pig recently expressed that the transformation of the media by AI was already in full swing and that there was a strategic recourse that must now follow concrete steps. However, these developments raise questions about the credibility and reliability of the content, especially since more and more younger people are using AI chatbots to obtain information.

PIG emphasizes that despite the chances that AI offers, there is a risk that the answers provided will often be accepted uncritically. He speaks for stronger collaborations within the industry to cope with the challenges. Maimuna Mosser, CEO of Google Austria, sees AI a great opportunity for media, especially in the areas of research and data analysis. The survey results also show that 60% of the respondents perceive the use of AI as positive for the future of the media. The most common applications are speech-to-text, text adaptation and text generation.

challenges and opportunities

according to estimates, 40% of German media companies already use AI tools in their daily work. Artificial intelligence helps to relieve editors of routine tasks and facilitates research and text analyzes. In the middle of fake news and disinformation, the importance of quality journalism is getting bigger. According to KGG Medien 65% of the news of 35 years mainly over digital channels, which increases the pressure on traditional media.

Nevertheless, there are also concerns: Around 37% of the media employees say that missing company guidelines restrict their use of AI. In addition, 25% state that they are at risk that their jobs could be endangered by AI, while 75% contradict this opinion. Skepticism compared to implemented journalism, which often depends on factors such as age or education, remains a central topic. The credibility of AI-generated content is evaluated differently, whereby the readability and quality of human texts are often classified higher.

Future view

Overall, it can be seen that media companies that invest in digital transformation can expect average growth of 23%. While 75% of the publishers pursue an active digitization strategy, it will be crucial to maintain journalistic standards at the same time and to gain the trust of the readers. Technological innovations and the development of guidelines in dealing with AI could help maintain the balance between progress and ethical action.

The media industry is therefore in a area of tension between opportunities through digitization and the associated risks. The German press council actively works on guidelines for the use of AI in order to better manage future challenges and to secure the quality of journalism.

For the future, the question remains exciting to what extent AI will influence journalistic principles and how media companies can adapt to this development. There is no question that AI will play a transformative role in journalism;