Ki in practice: This is how it revolutionizes companies in Austria!

Ki in practice: This is how it revolutionizes companies in Austria!

Österreich - On May 21, 2025, the event "Ki in practice" took place, which was organized by the Österreich Chamber and RTR GmbH. The conference brought together numerous experts to discuss the potential of artificial intelligence (AI) to increase competitiveness in Europe. Above all, participants emphasized the topics of increased efficiency, increased security in companies, sustainable production, individualized services and new business models. WKÖ Vice President Martha Schultz warned courage and responsibility in dealing with AI, while Klaus M. Steinmaurer from RTR GmbH emphasized the importance of a smart regulation and a clear AI policy. This AI regulation is intended to enable a graded regulatory intensity depending on the application, reported ots.at .

The event included two panels that dealt with various applications and future perspectives of the AI. Mario Luef von Sumalu GmbH presented practical examples from the areas of headhunting, contract design and theater operation. Dominik Wörz von Alplytics explained a systematic approach for AI use in companies. In the second panel, Eric Weisz from Circly looked at how AI improves sales forecasts in the trade. The discussion about the interaction between man and machine with AI agent was led by Andreas S. Rath (ONDEWO), while Verena Krawarik from the APA presented developments in the area of ​​"Trusted-Ai".

competitiveness and transformation by KI

In addition to the knowledge from the conference, a study by Dell reported on the potential of generative AI for Swiss SMEs. According to this, 47% of the companies surveyed have improved their application and services through the use of this technology. 34% of SMEs recorded increased competitiveness. The customer loyalty rate also increased in 33% of companies, while 27% were able to strengthen their cyber security through generative AI. Similar results were also observed in a study by the Fraunhofer Institute for Working and Organization IAO, which shows that many German companies have already successfully used AI applications. The resonance of the companies shows that it is advantageous to try out new approaches. According to IT-Magazine report all surveyed companies that can often be achieved through simple solutions.

However, the challenges remain. Companies have to create suitable conditions, since the existing IT infrastructure is often not designed for the workload of generative AI or the training of large voice models. Retrofitting with computing and GPU performance could lead to efficiency increases at short notice, while the introduction of AI-enabled servers and administrative systems is considered more sustainable. According to Frank Thonüs von Dell Technologies Switzerland, there are high costs and integration problems that have to overcome companies.

future prospects and cooperation

Cooperation with technology partners is seen as the key to reducing the total costs and can accelerate the AI ​​integration. This is particularly important for smaller companies that often do not have the resources in order to manage appropriate investments alone. In this regard, the exchange between companies and innovative technology companies is crucial. According to Fraunhofer iao shows that many companies that use AI technologies to achieve positive results and are ready to try new solutions.

Overall, the event "AI in practice" and the accompanying studies illustrate the enormous potential of artificial intelligence to improve competitiveness and innovative strength. The dialogue between companies, technology partners and regulatory authorities will be of crucial importance for the future development and application of AI.