Kesch: With AI and pack behavior to the top agency in Germany!

Kesch: With AI and pack behavior to the top agency in Germany!

München, Deutschland - The event and brand agency Kesch, known for its detailed brand communication, has taken a significant step in its corporate philosophy. In an interview with Thomas Kenyeri (CVO & Founder) and Daniel Hilf (COO) it was emphasized that Kesch, which has been active for 14 years and has large international brands such as Coca-Cola, is following the brand promise: "We make brands tangible." The agency has made a name for itself by comparing its communication with a Champions League football team, which underlines the importance of teamwork and attention to detail.

Kesch received certification from "Great Place to Work" for their outstanding company culture and is considered exemplary in employer branding. A central element of her philosophy is "The Kesch Pack", inspired by pack behavior. This can be seen in the appreciation of their employees: inside and in the investments in their further training as well as wellness offers such as gym, yoga and ski courses. This positive corporate culture leads to a high number of applicants: Inside, supported by the active presence on social media.

growth and expansion

Kesch is expanding with an independent branch in Munich, where Daniel Hilfe is a managing director. The market entry in Germany aims at similar customer segments as in Austria and Switzerland. The cultural similarities between these regions promote fruitful cooperation. Kesch looks after customers all over Germany and is convinced that advertising, especially in economically tense times, is crucial for growth.

The agency also uses innovative technologies to strengthen their marketing strategies. Artificial intelligence (AI) has established itself as a valuable tool in event marketing. It is used for the creation of personalized agendas and the use of AI tools, such as a AI photo box. These developments reflect the broader trend that the employer branding & recruiting conference "Talent Attract 2024" shows.

The role of artificial intelligence in employer branding

at the Talent Attract 2024 Conference, in which over 250 HR, recruiting and employer brand managers took part, the central role of artificial intelligence in human resource management was examined. More than 40 speakers shared their findings on HR marketing, recruiting and new working models. The lectures ranged from data protection issues to digital transformation in HR by generative AI. The connection of AI with creative employer branding was also highlighted. According to experts, AI tools such as Chatgpt and Dall-E 3 can significantly improve the quality of the content and support creative processes.

These tools enable HR departments to create high -quality content that is appealing for candidates. In particular, the visibility of the content on career pages and search engine optimization play a crucial role. However, human creativity remains indispensable in the content of content to protect the authenticity of the employer brand.

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