Fight for the digital crown: Rapid, Sturm and Salzburg at the top!

Fight for the digital crown: Rapid, Sturm and Salzburg at the top!

Graz, Österreich - The Social Media League 2024/25 Castle with an exciting tie at the top, such as Laola1 reported. SK Sturm Graz, SK Rapid Vienna and FC Red Bull Salzburg shared the leadership, all with an impressive social media index of 2.94. These results illustrate the growing importance of digital presence in Austrian club football.

The league was initiated in cooperation between Laola1, the International Football Institute (IFI) and the private university Schloss Seeburg. The latter offers a part-time course in sports and event management, while the IFI is focused on football-specific training and further education. The high performance standard in the social media league shows the various strategies of clubs that want to establish themselves in the digital world.

final score of the social media table 2024/25

Lukas Knauer from the IFI emphasizes that digital communication is essential for the positioning of clubs. In recent years, the results of FK Austria and GAK have also become significantly better, while places 6 to 10 (from Austria Klagenfurt to SCR Altach) have selective strengths, but still show development potential. The WSG Tirol and TSV Hartberg also have catching up to do in their digital presence.

The importance of social media in football

as well as Ifi noted SK Sturm Graz and FC Rede Bull Salzburg shared the titles "Social Media Meister 2024". The IFI has been evaluating the digital performance for several years and analyzed the social media appearances of the Bundesliga clubs in the 2023/24 season.

The analysis included 19 categories and five main social media channels, including TikTok, which is becoming increasingly important for the clubs. In the previous season, SK Rapid improved from sixth to third place and shows how the clubs position themselves in digital competition.

In current football culture, social media is increasingly being viewed as an expansion of the audience ranks, which is particularly evident during the summer break. rbb24 describes various types of football fans, including the "Transferguru" and the "Sentimental". These types illustrate how different the fan facilities present on digital platforms.

Although the clubs pursue innovative approaches in their social media strategies, the competition remains open. The coming seasons promise new focuses on content and methodological extensions to present digital communication even more differently.