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Jewelry Stars 2025: Emotional creations and charity gala in Vienna
Discover the exciting new categories and emotions at Schmuckstars 2025! Take part in the charity gala and present your best pieces from the Austrian jewelry and watch industry.
Jewelry Stars 2025: Emotional creations and charity gala in Vienna
The Austrian jewelry and watch industry will once again have the opportunity to present their best work to a broader public. The Jewelry Stars 2025 not only offers a platform for creative and high-quality pieces, but also integrates new categories and an emotional theme that is intended to inspire participants.
A central theme this year is "From Austria. With Love", which focuses on emotions and love for Austria. From earrings to bracelets, there are no limits to the creative ideas of jewelry designers. Organizers encourage participants to use real precious metals and sparkling gemstones to create jewelry that not only conveys craftsmanship but also deeper stories.
Charity gala and new categories
A charity gala will take place as part of the Jewelry Stars 2025, where participants will have the opportunity to donate valuable jewelry and watches. These donations go to charities such as “Licht ins Dunkel” and “Pink Ribbon” and are sold in an auction at the Park Hyatt Vienna. The campaign is accompanied by extensive media support so that donors enjoy high visibility for their contributions.
In addition, the format of the jewelry stars was revised. New categories such as “CPO Dealer of the Year” and “Specialist Watch of the Year” were introduced. While the audience has an influence through voting in the “Jewelry of the Year” category, a jury of Austrian specialist retailers decides in the new categories. This is intended to take into account the desire for less public voting and further increase the quality of the submitted work.
Extensive PR opportunities
Participation in the Schmuckstars 2025 also offers the candidates valuable PR opportunities. The event promises a comprehensive presentation of the nominees on the official Schmuckstars website and on social media. Finalists and winners can expect a tailored PR package that highlights their brand and achievements.
Another highlight is the production of videos and photo contributions about all award winners and sponsors. This creative content is published as part of a large campaign on platforms such as Facebook, Instagram, TikTok and LinkedIn to generate maximum visibility. This way, participants can be sure that their creations will be appropriately recognized.
The Jewelry Stars 2025 are not only a celebration of craftsmanship, but also a sign of the industry's social commitment. Anyone who would like to find out more or take part in the event can find all the important information on the Schmuckstars website. These developments underscore the industry's ever-growing interest and support for exceptional jewelry and watches that highlight craftsmanship and creativity.