Carinthia's trade in view: Black Friday & December 8th under the magnifying glass

Carinthia's trade in view: Black Friday & December 8th under the magnifying glass

Carinthia's trade is under pressure. With the approaching Black Friday, which is celebrated this year on November 29, many retailers with mixed feelings look at the upcoming discounts. According to Raimund Haberl, division of the Carinthian Chamber of Commerce, domestic retail has been faced with stagnating sales figures since spring 2022. The inflation and increasing cost of living have affected the purchasing power of consumers, and there was no real increase in growth.

The importance of action days such as the Black Friday and Cyber Monday has increased in recent years. A few decades ago, these days in Carinthia still had little relevance. Thanks to globalization and digital shops, you have found its way into the local trade landscape. Consumers often prefer to wait for such actions before making large purchases. This is also evident in the frequency in the shops that go back in advance of such highlights, since many buyers are waiting for the special offers.

The challenges of December 8th

Another topic of relevance is December 8, which falls on a Sunday this year. Historically, this day was an important date for retail, but has lost importance in recent years. Haberl notes that the buying behavior of consumers has changed; Nowadays, many no longer wait until a device is defective. If necessary, a new product is simply bought immediately. The economic burden for dealers on a Sunday is also great because they have to pay overtime and free -time compensation. That is why the keep open in many places.

In the run-up to Christmas, the Black Friday weekend is the last opportunity for many retailers to sell as many goods as possible. Storage stocks are often broken down. Nevertheless, retailers should plan carefully to meet the requirements of consumers and keep the right goods in focus.

Developments in Carinthian retail are strongly influenced by the global trends, and continuing inflation requires new strategies. Companies have to become more creative to win their customers. Traders who are intensively preparing for their marketing measures have a better chance to successfully cut off successfully in the upcoming discount week. The entire trade environment remains tense, and while expectations are increasing to the discount period, it remains to be seen whether Carinthia's retailers can achieve the desired success.

For further explanations on the current situation in retail, See the report on www.meinbezirk.at .