Innsbruck is fighting for the Eurovision Song Contest 2026: a million business!

Innsbruck is fighting for the Eurovision Song Contest 2026: a million business!

Innsbruck, Österreich - Innsbruck puts everything on one card and applies to the execution of the Eurovision Song Contest (ESC) 2026. On Wednesday, the city senate gave its consent to the application, which is now officially initiated. The Olympia Sport and Event Center Innsbruck GmbH was commissioned to create the application documents to bring the event to the Tyrolean capital. Mayor Johannes Anzengruber emphasizes the excellent circumstances of the Olympichalle, which are ideally suited for the execution of the renowned competition, as tirol.orf reported.

An important aspect of the application is the economic dimension of the ESC. A current study by the Tyrol Chamber of Commerce estimates the direct added value through the event at around 58 million euros for the region. In view of the enormous encouragement that this event found in the previous year -around 170 million people worldwide pursued the ESC 2024 in Basel -Anzencber also sees great potential for international advertising and visibility for Tyrol.

secret application content

There is special attention to the secrecy of the application content, which, according to the specifications of the ORF, must be strictly observed. This ensures that Innsbruck is not disadvantaged in decision making. As part of the preparation for the application, it will be crucial to act strategically in order to optimally present the advantages of the city. Mayor Anzengruber is optimistic that Innsbruck can convince with its rich culture and hospitable atmosphere.

The event is also seen in the media as an important opportunity for the region. The business model of the ESC is aimed at promoting the participant countries, which can lead to an increase in tourism and the local economy. Budget planning and sponsorship are essential components that the organizers have to carefully work out to enable successful implementation, according to Manager-magazin.de . In summary, it can be said that Innsbruck's application for the Eurovision Song Contest 2026 is an important step for the city. Those responsible rely on a thorough preparation and hope that the unique combination of music, culture and economic advantages will result in a positive decision.