Hulk Hogan wants to save Hooters: A plan for the American cult restaurant!
Hulk Hogan wants to save Hooters: A plan for the American cult restaurant!
Clearwater, Florida, USA - Hulk Hogan, bourgeois Terry Bollea, plans to take over the US Restaurant chain "Hooters". The chain registered bankruptcy according to Chapter 11 in March 2023, which gives it the opportunity to continue the company despite existing debts. Hogan, who has a deeply rooted relationship with Hooters, speaks of the brand as a "piece of American culture".
With his beer brand "Real American Beer", Hogan has promised an apparently comprehensive offer to take on the trademark rights of Hooters. His goal is to modernize the brand without losing its characteristic "brave, American" flair. Hogan plans to continue the restaurant chain as a catering operation, but also to integrate digital content, consumer goods, gaming and experience formats. The Hooters restaurants would continue to be operated under license, while "Real American Beer" held the rights to the brand names.Details on bankruptcy and business strategy
The bankruptcy was submitted in Dallas on May 17, 2023 at the North Texas Bankruptcy Court. The Hoa Restaurant Group, which suffers from debt from growing pressure, plans to solve its financial problems in the coming months and to keep the existing restaurants open. Plans also include the opportunity to sell some locations to franchisees. "Hooters" itself was founded in 1983 and has been criticized for some time because of their business strategy, in particular because of the exclusive occupation by the so -called "Hooters Girls".
Hogan, who was recently included in the WWE Hall of Fame after a racism scandal in 2018, sees the possible takeover of the opportunity to build a patriotic and entertaining lifestyle empire. He has recently shown political connection with the Maga movement and Donald Trump. The 71-year-old has a long story with Hooters and his first location in Clearwater, Florida, where he grew up. In addition, “Real American Beer” was present with his beer brand at Hooters in 2024.
The future of Hooters and Hogan's plans
The takeover will be a complete offer in cash, but the exact amount of which has not been published. The approval of the parties that monitor Hooters' bankruptcy proceedings is required for the deal. Hogan also has a restaurant called "Hogan’s Hangout" in Clearwater and operated Pastanania in the 1990s.
The plans for continuation of Hooters show that the brand has a place in the American cultural canon and that, despite its controversy in the past, Hogan is pursuing ambitious visions with this takeover. For the employees and the management of Hooters it remains exciting whether Hogan's commitment can be the key to rescue the brand.
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