Hublot celebrates 20 years: Choupette, the luxury cat, conquers the fashion world!

Hublot celebrates 20 years: Choupette, the luxury cat, conquers the fashion world!

Keine Adresse oder Ort angegeben. - Hublot choupette, the most famous cat in the world and muse of the deceased designer Karl Lagerfeld, has selected as the new testimonial for the current campaign. This initiative celebrates the 20th anniversary of the Big Bang watch line. Choupette is prominently presented in the campaign for the Big Bang Red Magic. The photographs come from the renowned photographer Carlijn Jacobs, who created striking high-fashion images and humorous, meme-inspired content. Behind the scenes show videos choupette that plays relaxed with a watch box and relaxes during the shoot, which emphasizes their charming and playful page.

The new campaign claim "Own IT" conveys a feeling of self-confidence and individuality, characteristics that choupette embodies in its role as a social media star. Presented in different scenarios, it is shown both when relaxing next to the clock and in humorous poses with a human model. The focus on a playful, modern-individual lifestyle addresses the pleasure and luxury claims in the watch industry today.

creative approaches and strategic positioning

On May 1, 2025, the “Own IT” campaign was officially started and fits into the series of innovative marketing strategies from Hublot, which the company highlights in the luxury watch industry. Hublot Coo Julien Tornare describes the Big Bang as a perfect connection between tradition and modernity. Such approaches are crucial to remain relevant in a competitive market that is strongly shaped by the competition by smartphones and the jewelry industry.

The campaign is supplemented in the course of the month by the introduction of two other personalities: a mysterious woman in neon art fur and a muscular athlete. This expansion not only serves to maintain the interest of the target group, but also shows the diversity and versatility of the Hublot brand, which not only aims at exclusive watches, but also on a fashionable way of life.

market overview and the future outlook

In today's luxury watch industry, it is of central importance for brands and Hublot to stand out from the competition through innovative designs and strongly emotional marketing messages. The use of platforms such as Instagram, Facebook and Twitter plays a crucial role here. Hublot marketing strategies have proven to be very effective in recent years, especially in addressing an avant -garde and style -conscious clientele that is looking for more than tradition.

Overall, the campaign not only reflects Hublot's commitment to artistic innovation, but also the use of strategic partnerships in various events and sports in order to increase brand awareness. Hublot is therefore excellently positioned in order to further expand the competition and to further expand its awareness in the digital age.