Hofer brings in a rescue: new products for less food waste!
Hofer brings in a rescue: new products for less food waste!
HOFER, Österreich - From May 30, 2025, Hofer will give an extended product range from the sustainable own brand, which focuses on saved foods. This initiative is intended to help use excess products from agriculture and production and thus make a contribution to reducing food waste. Hofer, known for his environmentally conscious measures, introduces the new products in cooperation with the organization "failed", which has already saved over 1,000 tons of food that does not meet the common standards. [5min] reports that the new products also support the trend towards conscious nutrition and like an enjoyable second opportunity for food.
Needs include various bowls, such as vegetable or currybowls, as well as innovative spreads that are offered in different flavors. Caramelized onions and Jalapeños also expand the range. The products are not only characterized by their pricing, but also contain rescued main ingredients, which pursues Hofer his sustainable approach.The new range in detail
The range is supplemented by new breakfast juices, dried fruits and crispy cereals, which are made from saved chickpeas. The new rescue value products are listed in the following list:
- bowls (vegetable or currybowl)
- Bruschetta spread (peppers and tomatoes)
- caramelized onions
- caramelized Jalapeños
- cinnamon crispereal (100 g) for 1.49 euros
- dried fruits (200 g) for 2.49 euros
- breakfast juice (1 l) for 1.99 euros
- spread (sweet potato or Marrakech, 180 g) for 1.79 euros
- Pesto (Paprika Cashew, Carrot or Rosso Mandel, 180 g) for 1.99 euros
- soup in the glass (carrot-in-leder or pumpkin, 350 g) for 2.39 euros
- sauce (curry or smoky, 300 ml) for 2.29 euros
- Sugo (carrot tomato or carrot tomato lens, 350 g) for 1.99 euros
- bean stew (400 g) for 1.89 euros
- fruit spread (peach carrot or quitte-wetschke, 250 g) for 2.49 euros
- apple sauce with additional fruit (pear or strawberry, 350 g) for 1.39 euros
- cucumber swap (670 g) for 1.49 euros
The introduction of these products falls into a larger context in which the EU also takes measures to reduce food waste. The proposal for the revision of the waste framework directive, which was submitted in July 2023, aims to determine waste reduction goals, including a reduction in 30% in retail and in households by 2030.
With these new products and the focus on sustainability, Hofer once again shows engagement for a responsible food utilization. The new rescue value products will be available in all Hofer branches from May 30th and contribute to reducing food waste and protecting the environment.
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| Ort | HOFER, Österreich |
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