Hisense impresses with Cannes: Future of Living in the spotlight!

Hisense impresses with Cannes: Future of Living in the spotlight!

Cannes, Frankreich - The 78th edition of the International Film Festival of Cannes, which takes place from May 13th to 24th, 2025 at the glamorous palace of the Festival et des congrès in Cannes, Côte d’Azur, has won a special partner. HiSense, a leading technology company, was in the spotlight as a namesake of the China Night and presented impressive innovations in the field of intelligent living and entertainment. The series of events took place on May 15th on the plague of the palm, which perfectly added to the festive framework. According to a report by OTS ultra -fine detail.

Equipped with the latest technology, this television has an innovative mini-LED per backlight and the Hi view Ai Engine Pro, which ensures a breathtaking visual experience. In addition, HiSense presented two 65-inch models that offer curated film trailers with AI-controlled contrast improvement. The guests were not only spoiled with visual highlights; They could also enjoy exquisite wines from an ASKO wine climate cabinet, which has three temperature zones and can store up to 190 bottles. The wine climate cabinet also has a UV-filtered glass that ensures that the quality of the wine is preserved.

technological highlights and presentations

Another technological highlight was the C2 Ultra Trichroma laser mini projector, which provided 4K images with impressive 3,000 ANSI lumen. Hisense also used the China Film Forum, in which the PX3-Pro Trichroma was presented. These demonstrations illustrate Hissense's commitment to innovation and quality in consumer electronics.

founded in 1969, has now Hisense in over 160 countries and, according to OTS, is number two among the television devices delivered worldwide in the period from 2022 to 2024. It is particularly worth mentioning that Hisense took the lead in the segment of the television with 100 inches and more. For the football enthusiasts, HiSense is also the official partner of the FIFA Club World Cup 2025 ™.

The Cannes Festival at a glance

The Cannes International Film Festival is a prestigious event that has been taking place in May since 1946. As part of the festival, numerous prices are awarded, including the coveted golden palm (Palme d’Or) for the best film. The event brings together the best talents in the film industry and attracts both filmmakers and a wide audience. wikipedia describes that the event had originally been announced for 1939, but was only postponed due to the circumstances of the war and only took place in 1946.

With various competitions and an international jury that consists of renowned filmmakers, Cannes is also known for its important awards, including the Fipresci Prize and the Prix Vulcain de l’Artiste Technicia. Over the decades, the festival has played a central role in the film industry and remains a unique event on the global stage.