Haier conquered 54th place: world-class brand in the IoT ecosystem!

Haier conquered 54th place: world-class brand in the IoT ecosystem!

Keine Adresse oder spezifischer Ort im Text erwähnt. - The Haier Group has more than one of the most valuable global brands once more established by reaching the 54th place with a brand value of $ 47.6 billion in today's publication of the "2025 Kantar Brandz Top 100 Most Valuable Global Brand. This corresponds to an impressive increase in the brand value by 47.1 % compared to the previous year, such as [ots.at] (https://www.ots.at/presseaus-sung/ots_20250516_ots0136/haier-festigs-se-e-ein-der-wert-globalen- and- the--iot-iot-Oekosystemkosystem-der-Der-der

haier is the only brand of the IoT ecosystem that has appeared in this global ranking continuously for seven years. This resistance underlines the relevance of the brand in an increasingly competitive market. It pursues a comprehensive ecosystem strategy that focuses on three core areas: the Smart Living Ecosystem, the Comprehensive Health Industry Ecosystem and the Digital Economy Industry Ecosystem.

growth and market position

The total value of the brands in the Global Top 100 has reached USD 10.7 trillion, with an annual growth of 29 %. At the top is Apple with a brand value of USD 1.3 trillion, followed by Google, Microsoft, Amazon and Nvidia. Chinese brands have experienced remarkable growth and now represent 6 % of the entire brand value of this list.

haier’s integrated strategy enabled the company to override intelligent, networked living solutions from traditional household appliances. In the health sector, the brand has created a comprehensive ecosystem in which it is a national industry leader. This development is particularly relevant because Haier recently announced that 2025 should be the year of the extensive implementation of AI applications within the company.

artificial intelligence as the engine of the future

The integration of AI will be carried out into all business areas to promote productivity and innovation. Haier develops the AI ​​model Uhomegpt, which has functions such as understanding, perception and vitality. In addition, Cosmoplat will provide a so -called "CosmoGpt", an industrial large model for intelligent questions, codegenization and decision -making. The aim of these initiatives is to maximize the human value in the Ki era and to redefine the interaction between users and technology.

The performance of Haier is not only emphasized by the company itself, but also by Kantar China. Doreen Wang, CEO of Kantar China, emphasizes the innovation leadership of Haier and the introduction of an intelligent interaction engine in the industry. In the 2023 financial year, Haier achieved global income of 371.8 billion RMB ($ 52.3 billion) and profits of 26.7 billion RMB ($ 3.76 billion), which confirms the efficiency and success of the corporate strategy

In addition, the Premium brand Casarte from Haier has achieved a 13-fold increase in sales in just seven years and thus surpasses the average of the industry. The constant improvement of user experiences and the interaction with customers are other central aspects of Haier's brand strategy, which aims to win over lifelong customers.

Overall, the current developments show that Haier is not only perceived as a market leader in the household appliance industry, but also consolidated his location as the only global IoT ecosystem brand on the Kantar Brandz List, which has illustrated the resilience and continuous growth of the company since 1984 haier.com confirmed.