Gurkerl conquers Vienna: 50,000 customers and fresh dishes on offer!

Gurkerl conquers Vienna: 50,000 customers and fresh dishes on offer!

<ol> <li>Wiener Bezirk, Österreich</li> </ol> - Gurkerl, the innovative online supermarket, recorded an impressive success in Vienna after its restart in October 2024. With currently 50,000 customers, the company has drawn a positive interim balance. A highly automated logistics center in the 23rd Vienna district, which has been in operation since October 2024, has contributed to double the storage capacities and significantly increasing the processing speed. The company's efficiency has increased by 50 percent, and more than 93 percent of deliveries are carried out on time and error.

like oe24.at reports that his assortment is significant to expand. Fresh ready meals from popular Viennese restaurants are to be added this year. The managing director Olin Novák emphasizes that the automation of the company not only improves the shopping experience, but should also create a profitable model for online food trade.

Excellent customer satisfaction and demand

The monthly orders have doubled since the previous year and have recently reached up to 100,000. With a net promoter score of over 80, there is a high level of customer satisfaction. Families in particular are very interested in the platform, which is also reflected in the Gürkchen Club, a benefit program with around 9,000 members. These families benefit from free deliveries and specially tailored offers.

Overall, the Gurkerl range now includes over 15,500 products, which includes 3,500 pharmacy articles and 90 ready-to-eat dishes. The latest range extensions include 24 sparkling wines, 20 wines and 500 products from Marks & Spencer. The gluten -free range was enlarged to 600 items. In addition, there is the introduction of the Moddia Purecycle own brand for sustainable hygiene products.

strategic developments and plans for the future

Gurkerl relies on a hyperlocal and quality -oriented approach that supports regional products and optimizes customer experiences. The members of the Gürkchen Club can look forward to recipe ideas, product recommendations and support from a midwife. This fits the planned expansion of the offer of fresh ready meals and the further increase of the own brand range from 300 to 500 products.

A central goal of the corporate strategy is to reduce delivery times to under two hours. In order to achieve this, the automation should be further promoted, which is supported by the current challenges in the food trade, such as compliance with legal regulations and the need for efficient processes, as xentral.com. In summary, it can be stated that Gurkerl is not only successful as an online supermarket, but also takes an important step towards an automated and quality-oriented future. Investments in technology and automation should improve the shopping experience of customers sustainably and strengthen competitiveness in online food trade.