Vegetable Patty celebrates comeback: McDonald’s approaches vegetarians!

Vegetable Patty celebrates comeback: McDonald’s approaches vegetarians!

Österreich - McDonald’s Austria has announced the return of a popular classic: the vegetable patty, which was introduced in 2019, is now available again in all branches. The almost two -year break was crucial to serve the growing hunger for meat -free options in the population. Marketing director Dipti Paranjape underlines that the vegetable patty fulfills the desire for a tasty vegetarian variant with lots of vegetables. The company reacts to the trend towards a more conscious diet.

The reintroduction of the Vegetable Patsy takes place as part of the "garden party" campaign and is intended to ensure culinary diversity in particular at the beginning of the summer season. In addition to the vegetable burger, a vegetable wrap is also part of the new offer, which is intended for all guests, not only for vegetarians. The gourmet package includes ingredients such as fresh salad, tomatoes, cheese and a spicy sandwich sauce, and is supplemented by the crisp components of the patty.

variety in the new veggie range

The new veggie range from McDonald’s not only includes the vegetable patty. In addition to carrots, parsnips, peas, broccoli, onions and peppers, the new burgers and wrap also contain sunflower and pumpkin seed pieces. With a raw weight of 130 grams, the vegetable patty is the most richest vegetarian patty in the range. In addition, a veggie salad with shared vegetables paty and dressing is now available. This variety should not only meet the vegetarian guests, but all hungry visitors.

McDonald’s Austria has been committed to meatless nutrition for many years, and the new product line is part of a continuous trend that is also emphasized by consumers. According to a study by Kulinaria Germany, more and more people are going to be a vegetarian or vegan diet for various reasons, including health aspects, environmental protection and ethical considerations. This trend shows that the demand for such alternatives is growing steadily, which underlines the return of the vegetable patty as a strategic step by McDonald’s.

commitment to local raw materials

But not only the vegetable alternatives are important: McDonald’s Austria obtains around 70 percent of its raw materials from domestic sources. The company thus supports Austrian agriculture and contributes to the creation of jobs in the region. An important detail that distinguishes McDonald’s is the size of the company: McDonald’s generated sales of 674 million euros in 2018 with 194 restaurants and 9,600 employees. The continuous adaptation of the food offering to consumer requests is therefore also an economic imperative.

Overall, the introduction of the new vegetable patty and the expansion of the vegetarian range is a significant part of McDonald’s strategy in order to gain new customers and offer existing customers an expanded offer. With this step, the company is likely to be well positioned in order to successfully assert itself in the increasingly contested market for meatless nutrition.