Secret proportions at Red Bull: What is behind it?

Secret proportions at Red Bull: What is behind it?

Bangkok, Thailand - Chalerm Yoovidhya, co-owner of Red Bull, broadcast his two percent share on the beverage company to the Swiss trust company Fides Trustee SA on May 20, 2025. This was recently announced in the digital official gazette of Austria (EVI), where the details about the transmission were also published. A request from the APA at Red Bull for the background and possible consequences of the transmission remained unanswered. Chalerm, the eldest son of CHALEO YOOVIDHYA, who died in 2012, kept this share for more than four decades and is a central player in the history of Red Bull.

The Fides Trustee SA specializes in trust solutions for wealthy families to keep wealth and pass on to future generations. This recognition of corporate management indicates that Chalerm is still interested in the long -term planning and wealth protection of the family.

The Yoovidhya family and their history

The Yoovidhya family is considered the richest family in Thailand, with an estimated assets of $ 36 billion, as Forbes reported in its list of the richest Thai countries for 2024. Chalerm is not only a co -founder, but also plays an important role in the successor of Red Bull, which was launched in 1987 in cooperation with Dietrich Mateschitz under this name. Before the great success, the Krating Daeng drink was originally developed in 1967, which was intended in Thailand as an energy drink for workers and truck drivers.

After the death of CHALEO YOOVIDHYA in 2012, Chalerm took over the management and successfully continued Red Bull. In 2023, the company sold over 12 billion doses with sales of $ 11 billion. These successes are also due to the innovative marketing strategies that Red Bull established as the leading provider in the energy drink market. In 2011, Red Bull dominated with a market share of 70 percent.

challenges and controversy

Despite the success, the family also faces challenges. The incident with Vorayuth Yoovidhya, which was involved in a deadly car accident in 2012 and fled Thailand, as well as the revelations of the Panama Papers in 2017 on the use of offshore companies to purchase luxury goods are topics that the family employ. These events have led to the public discussion about wealth and the company practices of the Yoovidhya family.

The transfer of Chalerme Yoovidhya’s proportions could be interpreted as part of a larger plan to secure family assets and to hand over to future generations. The structuring of the participations in Red Bull about a complex network of companies, including those on the British Virgin Islands, is another sign of the long -term strategies of the family.

Although the Yoovidhya family is confronted with challenges, Red Bull remains an important player in the global beverage market and shows the remarkable history of perseverance and vision in the corporate sector. The developments around Chalerm Yoovidhya and the transfer of his share will certainly continue to be taken into account.