EU plans for Temu packages: does the high costs bring?

EU plans for Temu packages: does the high costs bring?

The EU Commission is currently examining the introduction of a package to packages from third countries in order to finance the increased surveillance costs. This measure could include a fee of up to two euros per package. E-commerce giants such as Temu and Shein would be particularly affected by this regulation, which are constantly gaining in growth due to aggressive price strategies and direct sales of manufacturers to consumers in the EU.

In 2024, around twelve million packages arrived in the EU every day, which is a significant increase compared to previous years. Anna Cavazzini, chair of the internal market committee in the EU Parliament, noticed that the phenomenon of the individual packages was new with low value and that extremely cheap marketplaces such as Temu and Shein contribute significantly to this increase.

background to e-commerce and the new regulations

Temu, an online marketplace that has been active in Germany since spring 2023, is known for its mini prices and high discounts. Most of the products are sent directly to the customer by the manufacturer. Shein, a fashion group founded in China and now based in Singapore, acts as a manufacturer, dealer and marketplace and can offer extremely low prices due to the global shipping and the absence of physical business.

The Chamber of Commerce Austria (WKÖ) described the derived submission as a "meaningful approach" and supports the measure, which causes positive feedback in the trade industry. These developments are in the context of the EU's efforts to make electronic trade safe, sustainable and competitive.

EU regulations to combat imports of low-value goods

The EU has recently published a notification in which instruments are presented to the market to combat the increase in imports. These imports represent risks for health, security and the environment and create unfair competitive conditions. The average price for cross -border package positions is five times higher than for domestic delivery, which is a major hurdle for many companies.

The new EU regulations are aimed at enabling consumers to make it easier and safer online. The measures include a revised payment service directive and rules against unjustified geoblocking. In addition, online sellers must treat all consumers in the EU equally and guarantee transparency through their offers.

A continuous dialogue between EU authorities and companies is intended to ensure that these technologies and regulations can be adapted to the constantly changing markets. The aim is to strengthen the rights of consumers and at the same time to develop electronic trade within the EU.

The discussion about the submission to packages from third countries and the associated regulations is part of a comprehensive European approach that is to redesign the future of e-commerce in the European Union.

Further information can be found on vienna.at href = "https://www.spiegel.de/wirtschaft/temu-shein-und-co-kommission-erwaegt-bis-zwei-zwei--fuer-Pakete-billiganbsters-a5e695-E088-9183-5cc6138732d" and SPIEGEL and EU Digital Strategy .