Erste Bank and Sparkasse: New campaign encourages entrepreneurship!

Erste Bank and Sparkasse: New campaign encourages entrepreneurship!

The first bank and Sparkasse have dared to take a brave step with their new "Believe in yourself" campaign to show entrepreneurs how important it is to put ideas into practice. This initiative aims to address the crucial moment in which an idea becomes a reality. Directed by the creative duo Dorian & Daniel from the Jung von Matt Donau advertising agency, an impressive TV spot was created, which is all about the motto: "You can dream." The filigree connection of dream and reality immediately captivates the spectators.

The focus of the spot is a man who goes sleepy through his founding process until he finally wakes up and becomes active. This symbolizes the challenge of overcoming fears and making your own vision reality. The musical background by the British composer Benjamin Woodgates reinforces the emotional effect of the spot and makes it an impressive experience.

overcoming fears

This campaign is the first after the relaunch of the Erste Bank and is under the hashtag #glaubandich. A central topic is how to deal with fears, which appears through another campaign in which a boy turns his fears into a huge monster and finally overcomes it. As [HORIZONT.AT] (https://www.horizont.at/marketing/news/den-aengsten-stellen-glaubandich- after-dem-relaunch-90377), the spot asks to face and develop courage and self-confidence.

creative managing director Mike Nagy von Jung von Matt Donau emphasizes the innovative narrative style of this campaign. Maja Kölich, Marketing Manager of the Erste Bank, emphasizes the need for courage today to realize the entrepreneurial dreams. From May the campaign will be expanded and shows what is accessible when such dreams are put into practice.

Diverse media presence

The 360-degree campaign is visible across Austria and is distributed via various media formats, including TV, out of home, print, online, social media and pos. The topic of security and provision is also addressed in the campaign in order to offer entrepreneurs support in difficult times. The campaign is accompanied by a catchy song, the "Vienna" by Billy Joel in a new interpretation by Reb Fountain, which adds another emotional level.

The message of the campaign could not be clearer: entrepreneurs should be viewed as heroes of their own stories that find the courage to realize their dreams. As also show the advice on katjaoeller.com, positive self-discussion and leading a success-specific tool are helpful tools to minimize inner doubts and to promote personal growth.

With this comprehensive campaign, Erste Bank and Sparkasse not only want to strengthen their own brand, but also maintain the mood among entrepreneurs, to prove courage and to follow their entrepreneurial path.