Ice classic Brickerl goes after 50 years: Eskimo is saying goodbye!

Ice classic Brickerl goes after 50 years: Eskimo is saying goodbye!

The Austrian ice cream manufacturer Eskimo has recently announced that the popular ice classic "Brickerl" will be removed from the range after more than 50 years. As Krone , this step is necessary due to a changed demand from customers and the limited space in the chests. The "Brickerl", which has been available since 1973, has pleased generations of ice lovers, but now the company is forced to adapt to current trends and the needs of consumers.

Eskimo emphasizes that the decision has not been made easily and that regular adaptation of the range is part of your strategy to react to market changes. In the past, the large pack of the "Brickerl" has already been taken out of the offer, and now the individual version is followed. As an alternative, ESKIMO chocolate ice fans recommend the products "Nogger" or "Magnum" that remain loyal to the brand.

A look at the ice cream market

The decision of Eskimo falls into a dynamically developing ice cream market. According to innova markets , sales in the menu has grown by 7% in the past five years, while the product entries have increased by 3%. This trend shows that consumers' interest in new ice cream varieties is constantly increasing. Western Europe remains the most active region for product launches, while the Asian markets, especially China, have a major impact on global demand.

The preferences of consumers change steadily. Manufacturers not only have to concentrate on taste and diversity, but also on sustainable and healthy options. Consumers are increasingly value natural ingredients and ethical production. These changes are also reflected in the assortment adjustment of Eskimo, which with the removal of the "Brickerl" take a further step towards adapting to current trends.

consumer trends and future outlook

The future of the ice cream market looks promising. It is expected that growth will continue at a similar speed. Particularly milk -free ice cream is gaining in popularity, although it currently only makes up 9% of the product launches. Consumers are increasingly looking for new taste experiences, such as exotic flavors and healthy alternatives. The consumption of ice is often seen as a snack in the afternoon or evening, which also focuses on the shopping location supermarkets and specialist shops.

Overall, Eskimo's decision to stop the "Brickerl" shows that manufacturers have to react to the changing wishes and needs of consumers. Innovations and tasty alternatives are the key to be able to exist in a constantly changing market. While old classics like the "Brickerl" disappear, new products are created that meet the contemporary requirements.