Real relationships instead of followers: the future of business events!

Real relationships instead of followers: the future of business events!

Frankfurt, Deutschland - Corinna Hintberger and Daniel Zieser are the heads behind The good unicorn venture Business event specializes. In the Puls 4 show "Business Champion" you presented your concept and emerged as the winner. Their philosophy is based on the conviction that real communities and long -term ties are crucial for success.

While backers are known for their attention to detail and empathy, Zieser is characterized by his strategic ways of thinking and quick decision -making. These different perspectives lead to fruitful discussions and inspiring ideas. They emphasize that relationships with their guests are more important than the number of followers on social media. Bindingness requires time and real interest, while superficial contacts have no sustainable value.

sustainability as a central factor

The topic of sustainability not only plays in the event industry, but also for companies such as fair frankfurt . A sustainable development framework is created as part of the Frankfurt Sustainability Governance Codex. The aim is to ensure transparency and measurability through various sustainable measures.

The FRANKFURTEX COMPARES FROM FORMENTS FOR ETHICAL AND Legal behavior and offers business partners a guide for the sustainable design of events. This is done with regard to the European Corporate Sustainability Reporting Directive (CSRD), which is mandatory from 2026. An activity report on sustainability that was created for the first time provides information on progress in the implementation of these standards.

a guide for events

In order to organize sustainably, the Guide to the sustainable organization of events . This offers valuable information about which aspects should be taken into account when planning and implementing events in order to assume ecological and social responsibility. The combination of innovative approaches and a strong focus on sustainability could revolutionize the event industry.

Information from Philipp Maderthaner, the host of the TV show, are also important for Hinterberger and Zieser. You have recognized that clarity and focus are essential factors for success. Young founders: Inside, they advise you to keep training, to accept mistakes as part of the process and to move in a supportive environment.

relationships and network formation require more than quick successes; They are based on trust and time. The pressure to provide immediate results can have a motivating and inhibiting effect. The decisive factor is to deal with the fear of failure and the pursuit of real visibility in the industry.