EAA revolution: This is how your online presence will be barrier-free from 2025!

EAA revolution: This is how your online presence will be barrier-free from 2025!

Deutschland - The European Accessibility Act (EAA) that comes into force on June 28, 2025 Digital services for comprehensive accessibility. This step is part of an ambitious goal to improve the range of products and services in Europe for people with disabilities. Adsimple has already taken care of and presented a solution with the Adsimple Consent Manager (ACM) that will meet the requirements of the EAA.

The Consent Manager of Adsimple fulfills the national legal requirements, such as the BFSG in Germany and the BAfG in Austria, as well as the standard EN 301 549 and the Web Content Accessibility Guidelines (WCAG) 2.1 AA. These standards include essential criteria for accessibility, including keyboard feasibility, screen reader compatibility, adequate contrasts, text alternatives and semantically correct HTML.

effects of accessibility

EAA is an important European law that is intended to promote the trade in barrier -free products and services. Through these measures, experts expect cost savings of up to 50 percent. Affected companies, including importers, retailers, manufacturers and service providers, must ensure that their digital tools have EAA conformity from the cut-off date. According to Adsimple, non-barrier-free cookie banners can lead to the entire non-conformity of a website. This could result in warnings or fines.

In order to meet the requirements of the EAA, companies in particular are required to provide their users easily accessible information, such as operating instructions. The EAA concerns a variety of products and services, including computers, smartphones, ATMs and digital television services. This not only improves the quality of life for people with disabilities, but also increases general user -friendliness.

technical standards and guidelines

The standard EN 301 549 is central to the implementation of the implementation EAA. This European standard for information and communication technologies (ICT) supports Directive 2016/2102, which obliges public bodies to access accessibility. From 2025, conformity with this standard will be a fundamental prerequisite for all affected digital products and services.

The standard includes specific requirements that are divided according to functions or product properties. These requirements are not only applicable to software, but also for hardware, such as smartphones or personal computers. Company is recommended to deal with these requirements at an early stage in order to minimize legal risks and to optimize the reach of their online offers.

Overall, it can be seen that the European Accessibility Act is not only a step towards accessibility, but will also have a significant influence on digital trade in Europe. The timely adaptation to these new standards is essential for companies to expand their user base and at the same time to avoid legal pitfalls.