Digital change in the real estate market: future issues at the Immoscout24 forum

Digital change in the real estate market: future issues at the Immoscout24 forum

Palais Wertheim, Österreich - On May 26, 2025, the Immoscout24 Immobilien-Forum 2025 took place in the Palais Wertheim, where around 250 industry representatives gathered: inside. The guests had the opportunity to exchange ideas about current trends, challenges and solutions in the real estate market. The event was opened by Markus Dejmek and Joseph Obiegbu, the managing directors of Immoscout24 Austria.

immoscout24 has expanded its portfolio in the past few months and now offers support from partners such as Probst AG, Immo-hare24, Exploreal and Immounited. The aim of these collaborations is to support brokers: inside with digital tools instead of competing. The focus is on the intelligent use of data and AI-based solutions to advance the industry.

digital transformation in real estate sector

The real estate market goes through a digital transformation that fundamentally changes it. In the past, the sector was largely analogous, shaped by paper documents and personal visits. Technological innovations and digital tools are very popular today. These changes enable more efficient, cheaper and user -friendly processes for landlords, real estate managers and brokers.

Martin Moder held an interesting keynote entitled "Innovation by chance - what project managers can learn from science". The following topics such as Günther Schabus and Nicole Fürntrath dealt with the subsequent panel discussion such as market transparency, digitization and the role of brokers: inside in this changing environment. A central topic was the growing demand for living space in urban areas and the current regulatory challenges.

market developments and trends

Digitization not only revolutionized real estate sales, but also changed customer behavior. Modern customers expect flexibility, transparency and quick communication. Particularly noteworthy are trends such as sustainable construction methods, energy-efficient concepts and the development of co-living and flexible forms of living.

In addition, the use of digital channels for more efficient tenant communication is becoming increasingly important. Digital solutions, such as specialized apps for housing donations, offer practical advantages. These range from legally secure protocols to automated notifications that considerably simplify the process.

Smart Building technologies

technologies based on the Internet of Things (IoT) increase living comfort and efficiency of buildings. Smart heating, automatic lighting systems and air quality sensors are just a few examples of innovative solutions that help save energy and increase comfort. With increasing energy prices, the importance of these technologies will increase in the future.

On final thoughts, Tom Urbanek spoke in his keynote "broker 2.0: from the door to the Trusted Advisor with innovative strength". He emphasized the need for real estate agents to position himself as a trusting consultant. The room for networking during lunch made it possible for the participants to deepen existing relationships and establish new contacts.

Overall, the Immoscout24 Immobilien-Forum 2025 impressively shows how digital solutions and new technologies shape the real estate industry sustainably. The challenges are diverse, but the possibilities that result from the digital transformation are just as promising.

For more information on these topics, you can Leadersnet, Xe-Circle and and Immobilien-Wissen visit.